{"id":195636,"date":"2024-05-16T12:44:06","date_gmt":"2024-05-16T10:44:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=195636"},"modified":"2024-05-16T15:58:42","modified_gmt":"2024-05-16T13:58:42","slug":"gap-confia-a-omnicon-su-negocio-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=195636","title":{"rendered":"Gap conf\u00eda a Omnicon su negocio de medios"},"content":{"rendered":"<p><b>La compa\u00f1\u00eda textil Gap, propietaria de las firmas Old Navy, Banana Republic y Athleta, ha elegido a Omnicom Group para gestionar su negocio de medios, unos cinco meses despu\u00e9s de poner la cuenta en revisi\u00f3n.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La cuenta, que cubre Estados Unidos, Jap\u00f3n y Canad\u00e1, ser\u00e1 atendida por un equipo de Omnicom Media Group, que incluye OMD, PHD y Hearts &amp; Science.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA medida que nuestras marcas intensifican sus esfuerzos de revitalizaci\u00f3n, profundizan las conexiones con los clientes y participan en la conversaci\u00f3n cultural, es fundamental que trabajemos con los mejores socios que puedan ayudarnos a hacerlo mejor\u201d, indic\u00f3 Richard Dickson, director ejecutivo de la compa\u00f1\u00eda, con sede en San Francisco.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El director ejecutivo a\u00f1adi\u00f3 que la relaci\u00f3n entre ambos ayudar\u00e1 a <\/span><b>mejorar la eficiencia de Gap en general<\/b><span style=\"font-weight: 400;\">, as\u00ed como tambi\u00e9n de sus marcas individuales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, Gap anunci\u00f3 recientemente que est\u00e1 creando una organizaci\u00f3n de servicios compartidos de marketing en su intento por estandarizar sus funciones de medios. La compa\u00f1\u00eda tambi\u00e9n ha incorporado hace poco al equipo a una ex directiva de Pepsico, <\/span><a href=\"https:\/\/ipmark.com\/gap-ficha-en-pepsico-para-incorporar-la-figura-de-cmo-global\/\" target=\"_blank\" rel=\"noopener\"><b>Fabiola Torres<\/b><\/a><span style=\"font-weight: 400;\">, como su nueva directora de marketing global. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda norteamericana recientemente incorpor\u00f3 al equipo a Fabiola Torres, como su nueva directora de marketing global.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":195641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6464],"class_list":["post-195636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gap conf\u00eda a Omnicon su negocio de medios<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda norteamericana recientemente incorpor\u00f3 al equipo a Fabiola Torres, como su nueva directora de marketing global.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=195636\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gap conf\u00eda a Omnicon su negocio de medios\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda norteamericana recientemente incorpor\u00f3 al equipo a Fabiola Torres, como su nueva directora de marketing global.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=195636\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-16T10:44:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T13:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/gap-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Gap conf\u00eda a Omnicon su negocio de medios\",\"datePublished\":\"2024-05-16T10:44:06+00:00\",\"dateModified\":\"2024-05-16T13:58:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636\"},\"wordCount\":205,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/gap-ok.jpg\",\"keywords\":[\"agencia de medios\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=195636\",\"name\":\"Gap conf\u00eda a Omnicon su negocio de medios\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/gap-ok.jpg\",\"datePublished\":\"2024-05-16T10:44:06+00:00\",\"dateModified\":\"2024-05-16T13:58:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La compa\u00f1\u00eda norteamericana recientemente incorpor\u00f3 al equipo a Fabiola Torres, como su nueva directora de marketing global.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=195636\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/gap-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/gap-ok.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=195636#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gap conf\u00eda a Omnicon su negocio de medios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gap conf\u00eda a Omnicon su negocio de medios","description":"La compa\u00f1\u00eda norteamericana recientemente incorpor\u00f3 al equipo a Fabiola Torres, como su nueva directora de marketing global.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=195636","og_locale":"es_ES","og_type":"article","og_title":"Gap conf\u00eda a Omnicon su negocio de medios","og_description":"La compa\u00f1\u00eda norteamericana recientemente incorpor\u00f3 al equipo a Fabiola Torres, como su nueva directora de marketing global.\u00a0","og_url":"https:\/\/ipmark.com\/?p=195636","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-05-16T10:44:06+00:00","article_modified_time":"2024-05-16T13:58:42+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/gap-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=195636#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=195636"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Gap conf\u00eda a Omnicon su negocio de medios","datePublished":"2024-05-16T10:44:06+00:00","dateModified":"2024-05-16T13:58:42+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=195636"},"wordCount":205,"image":{"@id":"https:\/\/ipmark.com\/?p=195636#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/gap-ok.jpg","keywords":["agencia de medios"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=195636","url":"https:\/\/ipmark.com\/?p=195636","name":"Gap conf\u00eda a Omnicon su negocio de medios","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=195636#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=195636#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/gap-ok.jpg","datePublished":"2024-05-16T10:44:06+00:00","dateModified":"2024-05-16T13:58:42+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La compa\u00f1\u00eda norteamericana recientemente incorpor\u00f3 al equipo a Fabiola Torres, como su nueva directora de marketing global.\u00a0","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=195636#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=195636"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=195636#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/gap-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/gap-ok.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=195636#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Gap conf\u00eda a Omnicon su negocio de medios"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/195636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195636"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/195636\/revisions"}],"predecessor-version":[{"id":195684,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/195636\/revisions\/195684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/195641"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}