{"id":195429,"date":"2024-05-14T14:11:02","date_gmt":"2024-05-14T12:11:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=195429"},"modified":"2024-05-14T16:14:51","modified_gmt":"2024-05-14T14:14:51","slug":"skechers-se-suma-al-metaverso-con-una-tienda-virtual-en-roblox","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=195429","title":{"rendered":"Skechers se suma al metaverso con una tienda virtual en Roblox"},"content":{"rendered":"<p><strong>Cuando la inteligencia artificial (IA) generativa parece haber eclipsado al metaverso en la conversaci\u00f3n actual, todav\u00eda existen marcas que ven en \u00e9ste un terreno que explorar para alcanzar a la generaci\u00f3n Z. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Es el caso de <strong>Skechers<\/strong>, que <strong>ha lanzado una tienda virtual en uno de los centros comerciales de Roblox<\/strong> donde ofrece a los usuarios la b\u00fasqueda de un tesoro interactivo para ganar art\u00edculos digitales exclusivos de la firma de calzado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De la mano de la agencia Super League, Skechers ha lanzado una tienda virtual en Topia Mall de Livetopia, un centro comercial virtual creado por Century Games. Los usuarios que accedan a \u00e9sta podr\u00e1n participar en la caza de un tesoro que les permitir\u00e1 ganar art\u00edculos digitales y looks inspirados en productos concretos de la marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan desde Skechers, la tienda virtual en la plataforma de gaming le posibilitar\u00e1 recoger<strong> insights de los cerca de 78 millones de usuarios activos al d\u00eda que tiene Roblox,<\/strong> la mayor\u00eda de ellas procedentes de la generaci\u00f3n Z, adem\u00e1s de aumentar el reconocimiento de marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hasta ahora, la tienda virtual de Skechers en Roblox ha sido <strong>visitada por 3,4 millones de usuarios, se han realizado 4 millones de pruebas virtuales y ha generado cerca de 45 millones de impresiones.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tienda virtual en la plataforma de gaming le posibilitar\u00e1 recoger insights de los cerca de 78 millones de usuarios activos al d\u00eda, la mayor\u00eda de ellos de la generaci\u00f3n Z. <\/p>\n","protected":false},"author":29,"featured_media":195434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[148,50],"class_list":["post-195429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-social-media","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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