{"id":194764,"date":"2024-05-10T10:47:48","date_gmt":"2024-05-10T08:47:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=194764"},"modified":"2024-05-10T13:04:45","modified_gmt":"2024-05-10T11:04:45","slug":"marcas-con-mayor-presencia-editores-mayor-trafico-organico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=194764","title":{"rendered":"Las marcas con mayor presencia en editores logran m\u00e1s tr\u00e1fico org\u00e1nico"},"content":{"rendered":"<p><strong>A pesar de la tendencia de m\u00e1s usuarios de optar por las redes sociales para satisfacer sus necesidades de b\u00fasqueda, todav\u00eda son m\u00e1s aquellos que siguen consultando en motores de b\u00fasqueda como Google. Las marcas, por ende, siguen necesitando lograr un buen posicionamiento en los resultados para aparecer, como por arte de magia, ante el consumidor.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En esta b\u00fasqueda, siempre se ha pensado que \u201climitar la gesti\u00f3n de informaci\u00f3n a unos pocos grandes editores es suficiente para ganar b\u00fasqueda org\u00e1nica\u201d, lo que es un error, en opini\u00f3n de<strong> Christian J. Ward,<\/strong> <em>EVP and chief data officer<\/em> de la plataforma <strong>Yext,<\/strong> compa\u00f1\u00eda que ha analizado el uso de los editores por parte de las marcas para impulsar su posicionamiento org\u00e1nico en los buscadores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras haber analizado 620.000 localizaciones globales de 15 industrias observadas en su plataforma, han llegado a la conclusi\u00f3n de que <strong>aquellos anunciantes que aprovechan una amplia red de publishers obtienen un 186% m\u00e1s de clics en Google.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan el estudio, <strong>las marcas que usan menos del 50% de una red de m\u00e1s de 200 editores obtienen un menor volumen de tr\u00e1fico org\u00e1nico, mientras que los que usan entre el 50% y el 75%, logran un 95% m\u00e1s de clics.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquellas marcas que reducen su estrategia a las plataformas de Google, Apple o Facebook no ven ese rendimiento, ya que <strong>m\u00e1s de un 17% de tr\u00e1fico web procede de editores.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNuestra investigaci\u00f3n muestra la importancia de aparecer en una amplia red de descubrimiento. Las compa\u00f1\u00edas que se muestran en todos los motores de b\u00fasqueda, herramientas de IA, redes sociales y otros canales emergentes estar\u00e1n mejor posicionadas\u201d, a\u00f1ade Ward.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio desmonta la teor\u00eda de que para ganar b\u00fasqueda org\u00e1nica basta con apoyarse en unos pocos grandes editores. Los que usan una amplia red de publishers logran un 186% m\u00e1s de clics en Google. <\/p>\n","protected":false},"author":29,"featured_media":194767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554,34],"class_list":["post-194764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas con mayor presencia en editores logran m\u00e1s tr\u00e1fico org\u00e1nico<\/title>\n<meta name=\"description\" content=\"Un estudio desmonta la teor\u00eda de que para ganar b\u00fasqueda org\u00e1nica basta con apoyarse en unos pocos grandes editores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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