{"id":194747,"date":"2024-05-10T10:32:00","date_gmt":"2024-05-10T08:32:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=194747"},"modified":"2024-05-10T12:01:29","modified_gmt":"2024-05-10T10:01:29","slug":"raquen-herruzo-gutierrez-nueva-directora-marketing-vocentomedios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=194747","title":{"rendered":"Raquel Herruzo Guti\u00e9rrez, nueva directora de marketing de Vocento.Medios"},"content":{"rendered":"<p><strong>Raquel Herruzo Guti\u00e9rrez asume el cargo como\u00a0 la nueva directora de marketing de Vocento.Medios y releva en este puesto a Coral C\u00e1mara quien desempe\u00f1\u00f3 un papel fundamental en el desarrollo y \u00e9xito del equipo durante los \u00faltimos a\u00f1os. <\/strong><\/p>\n<p>Bajo la direcci\u00f3n de <strong>Alfredo Jim\u00e9nez-Millas<\/strong>, director general de <strong>Vocento.Medios<\/strong>, <strong>Raquel Herruzo<\/strong>, con m\u00e1s de 25 a\u00f1os de experiencia y una trayectoria destacada en el \u00e1rea de marketing, tomar\u00e1 las riendas del departamento marcando el inicio de una nueva etapa.<\/p>\n<p>\u00abLa incorporaci\u00f3n de Raquel marca el comienzo de una era emocionante. Su enfoque creativo y anal\u00edtico en marketing es justo lo que necesit\u00e1bamos para fortalecer la presencia de Vocento.Medios en el mercado\u00bb, manifiesta<strong> Alfredo Jim\u00e9nez-Millas.<\/strong> Licenciada en ADE por la Universidad Complutense de Madrid (1992-1997),\u00a0 <strong>Herruzo comenz\u00f3 su carrera profesional en Cope y Cadena 100 en el \u00e1rea de marketing<\/strong> (1997-2001).<\/p>\n<p>En 2008, Raquel Herruzo se incorpor\u00f3 a Vocento como <em>brand manager<\/em> del \u00e1rea de lifestyle de <strong>CMVocento.<\/strong> Anteriormente, ocup\u00f3 el cargo de directora de marketing digital en <strong>Planeta<\/strong>, fue la responsable del marketing publicitario de las \u00e1reas de prensa, radio y televisi\u00f3n de<strong> Vocento<\/strong> durante los a\u00f1os 2002-2007.<\/p>\n<p>Herruzo trabaj\u00f3 en <strong>el grupo Correo<\/strong> en 2001 como <em>product marketing manager<\/em> en el <strong>Club Lector de fidelizaci\u00f3n.<\/strong> Tras su nombramiento, <strong>Raquel Herruzo<\/strong> afirma: \u201cAgradezco la confianza depositada en m\u00ed y enfoco esta etapa con la ilusi\u00f3n de definir estrategias que permitan alcanzar los objetivos comerciales de la compa\u00f1\u00eda. Para ello trabajar\u00e9 en acciones de branding y monetizaci\u00f3n, defendiendo una propuesta de valor diferencial en el mercado publicitario, con el respaldo de un gran equipo\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Herruzo releva en el cargo a Coral C\u00e1mara, quien desempe\u00f1\u00f3 un papel fundamental en el desarrollo y \u00e9xito del equipo durante los \u00faltimos a\u00f1os.<\/p>\n","protected":false},"author":10966,"featured_media":194754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34],"class_list":["post-194747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raquel Herruzo Guti\u00e9rrez, directora de marketing 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