{"id":194729,"date":"2024-05-10T11:38:32","date_gmt":"2024-05-10T09:38:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=194729"},"modified":"2024-05-10T11:38:32","modified_gmt":"2024-05-10T09:38:32","slug":"apple-tree-nueva-agencia-comunicacion-melia-hotels-international","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=194729","title":{"rendered":"Apple Tree, nueva agencia de comunicaci\u00f3n de Meli\u00e1 Hotels International"},"content":{"rendered":"

Meli\u00e1 Hotels International selecciona a Apple Tree como su nueva agencia\u00a0 para ayudar a sus clientes a aumentar la relevancia de su marca y mejorar los resultados de negocio, con el objetivo de mejorar el posicionamiento, la reputaci\u00f3n y el conocimiento digital y offline de sus marcas en el mercado espa\u00f1ol. <\/strong><\/p>\n

El equipo de la agencia trabajar\u00e1 especialmente la relaci\u00f3n de las marcas con las principales cabeceras de medios lifestyle<\/em>, viajes y sostenibilidad. As\u00ed es como el primer grupo hotelero en Espa\u00f1a y tercero en Europa selecciona a Apple Tree<\/strong> tras un concurso en el que han valorado la capacidad para construir relaciones s\u00f3lidas con los diferentes p\u00fablicos<\/strong>, as\u00ed como su especializaci\u00f3n en el sector de turismo y sostenibilidad.<\/p>\n

Entre los principales cometidos de la agencia estar\u00e1n la creaci\u00f3n y dise\u00f1o de un plan integral de relaciones p\u00fablicas para las principales marcas hoteleras de MHI y sus hoteles. Meli\u00e1 Hotels International cuenta actualmente con m\u00e1s de 400 hoteles de nueve marcas diferentes<\/strong> en todo el mundo y sus marcas se estructuran en tres segmentos principales: Luxury Brands, Premium Brands & Essential Brands.<\/strong><\/p>\n

De este modo, el equipo de Apple Tree tendr\u00e1 como objetivo principal seguir construyendo el posicionamiento de la compa\u00f1\u00eda en el mercado espa\u00f1ol<\/strong> con presencia nacional e internacional; y apoyar a la estrategia de comunicaci\u00f3n de la compa\u00f1\u00eda la cual se centra en el segmento lujo y en el segmento premium principalmente.<\/p>\n

\u201cNuestra misi\u00f3n es comunicar nuestra forma \u00fanica de entender la hospitalidad, por eso creemos que Apple Tree es el compa\u00f1ero de viaje perfecto para seguir reforzando la reputaci\u00f3n de nuestra compa\u00f1\u00eda mejorando nuestro posicionamiento en el segmento lujo\u201d, declara Mar\u00eda Romero<\/strong>, creative & marketing services director<\/em> de Meli\u00e1 Hotels International.<\/strong><\/p>\n

Por su parte, Carme Mir\u00f3<\/strong>, CEO y fundadora de Apple Tree<\/strong>, a\u00f1ade: \u201cEstamos muy ilusionados de poder comenzar a trabajar con Meli\u00e1 Hotels International, una empresa del sector hotelero en Espa\u00f1a con la que aplicaremos nuestro New Thinking<\/em>\u00a0 para ser a\u00fan m\u00e1s relevante para sus p\u00fablicos de inter\u00e9s\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

El equipo de la agencia tiene el objetivo de posicionar a la compa\u00f1\u00eda hotelera en el mercado espa\u00f1ol y apoyar sus comunicaciones.<\/p>\n","protected":false},"author":10966,"featured_media":194730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2226],"class_list":["post-194729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marcas"],"acf":[],"yoast_head":"\nApple Tree, nueva agencia de comunicaci\u00f3n de Meli\u00e1 Hotels International<\/title>\n<meta name=\"description\" content=\"El equipo de la agencia tiene el objetivo de posicionar a la compa\u00f1\u00eda hotelera en el mercado espa\u00f1ol y apoyar sus comunicaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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