{"id":194356,"date":"2024-05-08T15:50:55","date_gmt":"2024-05-08T13:50:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=194356"},"modified":"2024-05-08T16:55:18","modified_gmt":"2024-05-08T14:55:18","slug":"amazon-presenta-nuevos-formatos-publicitarios-para-prime-video","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=194356","title":{"rendered":"Amazon presenta nuevos formatos publicitarios para Prime V\u00eddeo"},"content":{"rendered":"<p><strong>Amazon Prime V\u00eddeo mostrar\u00e1 en su primer upfront nuevos formatos publicitarios que incorporar en su plan con anuncios, lanzado en Estados Unidos en enero y en Espa\u00f1a el pasado 9 de abril.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado Ad Age, los nuevos formatos publicitarios que presentar\u00e1 Amazon para Prime V\u00eddeo son similares a los descubiertos en otras plataformas de streaming, con la particularidad de que los de la plataforma del marketplace incorporar\u00e1n un bot\u00f3n que permita al espectador comprar el producto promocionado o guardarlo para hacerlo m\u00e1s tarde.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los <strong>anuncios de carrusel de compra<\/strong> muestran varios productos comercializados en Amazon sobre los que el espectador puede hacer scroll y elegir alguno para a\u00f1adirlo a su carrito de la compra. En los <strong>anuncios de pausa<\/strong>, se incluir\u00e1 un bot\u00f3n que permita hacer esto \u00faltimo o enviarlo a un email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los <strong>anuncios en el que el usuario responde a las preguntas de un trivia<\/strong> tambi\u00e9n incluir\u00e1n el bot\u00f3n para a\u00f1adir el art\u00edculo publicitado al carrito o podr\u00e1n ofrecer a los usuarios la oportunidad de ganar recompensas o cr\u00e9ditos de compra.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los nuevos formatos incluyen un bot\u00f3n que permite al espectador comprar el producto publicitado. <\/p>\n","protected":false},"author":29,"featured_media":194375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,194],"class_list":["post-194356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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