{"id":194081,"date":"2024-05-07T11:46:07","date_gmt":"2024-05-07T09:46:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=194081"},"modified":"2024-05-07T22:52:22","modified_gmt":"2024-05-07T20:52:22","slug":"maybelline-ny-presenta-madrid-lifter-plump-lanzamiento-hot","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=194081","title":{"rendered":"Maybelline NY presenta en Madrid el Lifter Plump, su lanzamiento m\u00e1s hot"},"content":{"rendered":"<p><strong>El pasado fin de semana aterriz\u00f3 en el barrio de Chueca de Madrid el lanzamiento m\u00e1s hot de Maybelline NY llamado Lifter Plump. Por ello, con el motivo de la llegada a Espa\u00f1a de este nuevo producto, la marca de belleza instal\u00f3 una lona gigante en la fachada del Mercado de San Ant\u00f3n.<\/strong><\/p>\n<p>Esta iniciativa publicitaria de <strong>Maybelline NY<\/strong> consiste en una lona que echa humo. Junto a ella, reside un corp\u00f3reo del producto de 16 metros cuadrados fabricado en <em>porex<\/em> de media densidad fresado en CNC que representa el <strong>efecto voluminizador de Lifter Plump.<\/strong><\/p>\n<p>Bajo el <em>claim<\/em><strong> \u201cM\u00e1s caliente que un verano en Madrid\u201d<\/strong>, la marca tiene como objetivo \u201cadvertir\u201d a sus consumidoras de la sensaci\u00f3n de calor que proporciona este labial, imprescindible para lograr unos labios con volumen intenso y duradero. El concepto, que est\u00e1 ideado por el equipo de <strong>Maybelline New York<\/strong>, ha sido desarrollado por <strong>Letro-FR<\/strong> y la agencia de medios <strong>Zenith Media.<\/strong><\/p>\n<p>Esta activaci\u00f3n forma parte de la campa\u00f1a que <strong>Maybelline New York<\/strong> empez\u00f3 el pasado mes de abril en el programa <strong>El Debate de La Isla de las Tentaciones (Telecinco)<\/strong> de la mano de sus participantes que pon\u00edan a prueba el picor de<strong> Lifter Plump<\/strong>; y que llen\u00f3 las redes sociales de \u201ccontenido demasiado picante\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el claim \u201cM\u00e1s caliente que un verano en Madrid\u201d, la marca advierte a los consumidoras de la sensaci\u00f3n de calor de este labial.<\/p>\n","protected":false},"author":10966,"featured_media":194090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-194081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maybelline NY presenta en Madrid el Lifter Plump, su lanzamiento m\u00e1s hot<\/title>\n<meta name=\"description\" content=\"Bajo el claim \u201cM\u00e1s caliente que un verano en Madrid\u201d, la marca advierte a los consumidoras de la sensaci\u00f3n de calor de este labial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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