{"id":194063,"date":"2024-05-07T11:20:34","date_gmt":"2024-05-07T09:20:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=194063"},"modified":"2024-05-07T16:59:30","modified_gmt":"2024-05-07T14:59:30","slug":"alexia-putellas-protagoniza-la-campana-de-coches-net-para-impulsar-el-futbol-femenino","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=194063","title":{"rendered":"Alexia Putellas protagoniza la campa\u00f1a de Coches.net para impulsar el f\u00fatbol femenino"},"content":{"rendered":"<p><b>El marketplace Coches.net ha elegido a la futbolista del FC Barcelona Alexia Putellas, dos veces ganadora del Bal\u00f3n de Oro, para protagonizar su \u00faltima campa\u00f1a digital, con el objetivo de impulsar el f\u00fatbol femenino y reducir la desigualdad de oportunidades de las j\u00f3venes jugadoras.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, creada por la agencia <\/span><b>ES3<\/b><span style=\"font-weight: 400;\">, est\u00e1 compuesta por un v\u00eddeo principal que simula los <\/span><b>test drive<\/b><span style=\"font-weight: 400;\"> de coches.net, con los c\u00f3digos habituales de la marca en los que un experto cuenta las caracter\u00edsticas de un veh\u00edculo. Alexia Putellas aparece como invitada sorpresa en este test, contando las verdaderas prestaciones del coche. El spot fue grabado en Cerdanyola del Vall\u00e9s (Barcelona).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El veh\u00edculo, un <a href=\"https:\/\/www.coches.net\/cupra-formentor-2.0-tsi-228kw-310-cv-vz-4drive-dsg-5p-gasolina-2021-en-barcelona-57758350-covo.aspx\" target=\"_blank\" rel=\"noopener\">Cupra Formentor<\/a>, sale al mercado con <\/span><b>un kilometraje simb\u00f3lico de 25.691 km<\/b><span style=\"font-weight: 400;\">, que corresponde con la distancia media que recorr\u00edan las 24 campeonas del mundo cuando eran j\u00f3venes para poder ir a entrenar, porque no exist\u00edan clubes femeninos cercanos. Esta cifra se desprende del informe \u2018A qu\u00e9 distancia est\u00e1n los sue\u00f1os\u2019, realizado por la revista L\u00edbero para Coches.net.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El veh\u00edculo est\u00e1 disponible en la plataforma de coches.net desde el 6 de mayo para acceder a su compra, con un precio de 33.900 euros. <\/span><b>Los beneficios ir\u00e1n destinados a entidades que promueven y fomentan el f\u00fatbol femenino en Espa\u00f1a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a digital se ha lanzado en las redes sociales de Alexia Putellas y Coches.net, la cual estar\u00e1 apoyada por banners y brandays en los sites de la marca y una campa\u00f1a de influencers para generar notoriedad. Este trabajo publicitario de ES3 es un compromiso a largo plazo con la marca para apoyar el f\u00fatbol femenino.\u00a0<\/span><\/p>\n<h3><b>Las j\u00f3venes jugadoras recorr\u00edan en total 79,2 km diarios<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Las jugadoras de la selecci\u00f3n espa\u00f1ola de f\u00fatbol femenino recorr\u00edan 39,6 km de distancia de media desde su casa hasta el campo de entrenamiento m\u00e1s cercano (<\/span><b>79,2 km diarios en total<\/b><span style=\"font-weight: 400;\">). Nacidas en los 90, persegu\u00edan su meta en una \u00e9poca desprovista de mujeres referentes en este deporte y cuando las fichas federativas de f\u00fatbol femenino en Espa\u00f1a eran escasas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El proceso hasta llegar a un club profesional dur\u00f3, en el caso de las jugadoras, entre tres y cuatro a\u00f1os m\u00e1s que sus hom\u00f3logos masculinos. La cantera profesional llegaba a los 14-15 a\u00f1os. Las campeonas del mundo hicieron 8.563 km de media por temporada, lo que supone <strong>un total de 25.691 km a lo largo de <\/strong><\/span><strong>los tres a\u00f1os<\/strong><span style=\"font-weight: 400;\"> que, en t\u00e9rminos medios, est\u00e1n aproximadamente en el f\u00fatbol base amateur antes de entrar a una cantera profesional. <\/span><b><\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"Alexia Putellas - Coches.net - F\u00fatbol femino\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/e2qnQGC7VdA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En esta campa\u00f1a digital, se saca a la venta un Cupra Formentor, cuyos beneficios ser\u00e1n destinados a entidades que promueven la igualdad de oportunidades. El modelo sale con un kilometraje de 25.691 que corresponde con la distancia media que las campeonas del mundo recorr\u00edan hasta ser jugadoras profesionales.<\/p>\n","protected":false},"author":30,"featured_media":194064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-194063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alexia Putellas protagoniza la campa\u00f1a de Coches.net para impulsar el f\u00fatbol femenino<\/title>\n<meta name=\"description\" content=\"En esta campa\u00f1a digital, se saca a la venta un veh\u00edculo de 33.900 euros, cuyos beneficios ser\u00e1n destinados a entidades 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