{"id":193904,"date":"2024-05-06T14:15:40","date_gmt":"2024-05-06T12:15:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=193904"},"modified":"2024-05-06T16:12:47","modified_gmt":"2024-05-06T14:12:47","slug":"la-publicidad-de-meta-y-amazon-la-que-mas-crece-entre-los-walled-gardens","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=193904","title":{"rendered":"La publicidad de Meta y Amazon, la que m\u00e1s crece entre los walled gardens"},"content":{"rendered":"<p><strong>El mayor inter\u00e9s publicitario por el Retail Media y la mayor cuant\u00eda publicitaria que gestionan las redes sociales se observan en los ingresos publicitarios que reciben los jardines amurallados con mayor inversi\u00f3n a nivel global.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los resultados presentados a sus inversores, la inversi\u00f3n publicitaria de la familia de aplicaciones de Meta &#8211; Facebook, Instagram y Messenger- ha registrado un <strong>crecimiento del 26,81% respecto al primer trimestre de 2023, alcanzando una partida de 35.635 millones de d\u00f3lares.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque la compa\u00f1\u00eda que dirige Mark Zuckerberg no es todav\u00eda el<em> walled garden<\/em> con la mayor cuant\u00eda publicitaria, es la que m\u00e1s crece en el primer trimestre del a\u00f1o. Parte del crecimiento de los ingresos percibidos deriva de un<strong> alza del precio medio por anuncio, de un 6%<\/strong>. Con una audiencia media diaria de 3.240 millones de usuarios (+7%), las impresiones publicitarias de sus redes sociales aumentaron un 20% respecto al mismo periodo del a\u00f1o anterior.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"52b9d1f2-7c32-4e16-b7f1-57dd0629a721\" data-type=\"interactive\" data-title=\"INVERSI\u00d3N PUBLICITARIA EN WALLED GARDENS 1T 2024\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">La oferta publicitaria de <strong>Amazon<\/strong> ha presentado una vez m\u00e1s crecimiento a doble d\u00edgito. En el primer trimestre de su ejercicio, las ventas por publicidad ascendieron a los <strong>11.824 millones de d\u00f3lares, un 24,34% m\u00e1s que hace un a\u00f1o<\/strong>, cuando dicha cuant\u00eda se situaba en los 9.509 millones. Aunque su marketplace sigue siendo su principal v\u00eda de ingresos, <strong>es la tercera partida con mayores ventas en el \u00e1rea de servicios<\/strong>, detr\u00e1s de los servicios para terceros vendedores (34.596 millones) y Amazon Web Services (AWS) (25.037 millones).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de <strong>Google<\/strong>, los resultados presentados por Alphabet contin\u00faan reflejando que la compa\u00f1\u00eda con sede en Mountain View sigue siendo el jard\u00edn con mayor inversi\u00f3n gestionada: un total de <strong>61.659 millones, un 13,03% m\u00e1s que en 2023<\/strong>. Ha contribuido a este incremento el<strong> crecimiento visto en las ventas de Youtube<\/strong>, de un <strong>20,87%<\/strong> hasta los 8.090 millones, y en menor medida, el de la Red de B\u00fasqueda, con 46.156 millones, un 14,36% m\u00e1s que hace un a\u00f1o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Apple<\/strong>, por \u00faltimo, que experimenta ca\u00edda de ventas en todas sus categor\u00edas de producto, a excepci\u00f3n de Mac, logra aumentar los ingresos percibidos por sus servicios, entre los que se encuentran los procedentes de Apple Advertising. Dicha partida <strong>aumenta un 14,16%, pasando de los 20.907 millones a los 23.867 millones<\/strong> en un a\u00f1o.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales de Meta y la oferta de Retail Media de Amazon han impulsado los ingresos publicitarios de ambas compa\u00f1\u00edas, que crecen m\u00e1s de un 20% en el primer trimestre del a\u00f1o. <\/p>\n","protected":false},"author":29,"featured_media":193906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,554,175],"class_list":["post-193904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-facebook","tag-google","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad de Meta y Amazon, la que m\u00e1s crece entre los walled gardens - 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