{"id":193390,"date":"2024-05-03T13:13:32","date_gmt":"2024-05-03T11:13:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=193390"},"modified":"2024-05-03T13:23:00","modified_gmt":"2024-05-03T11:23:00","slug":"influencers-streamers-con-nuevos-requisitos-en-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=193390","title":{"rendered":"Influencers y streamers, con nuevos requisitos en materia de publicidad"},"content":{"rendered":"<p><strong>El Consejo de Ministros ha aprobado el real decreto que determina los influencers que deber\u00e1n cumplir con lo establecido en la Ley General de Comunicaci\u00f3n Audiovisual y que regula, entre otros aspectos, c\u00f3mo realizan estas figuras publicidad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva ley aprobada establece como \u00e1mbito de aplicaci\u00f3n a aquellos creadores de contenido que facturan al menos <strong>300.000 euros al a\u00f1o por su actividad audiovisual, cuentan con un mill\u00f3n de seguidores en una \u00fanica plataforma de intercambio de v\u00eddeo o dos millones en el global de su actividad y han publicado o compartido, como m\u00ednimo, 24 v\u00eddeos al a\u00f1o<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los influencers que cumplen con estos requisitos <strong>deber\u00e1n inscribirse en el Registro Estatal de Prestadores Audiovisuales como usuarios de especial relevancia en un plazo de dos meses<\/strong>, y empezar a cumplir las normas contempladas en la Ley General de Comunicaci\u00f3n Audiovisual, aprobada en 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre ellas, la obligaci\u00f3n de emplear herramientas de identificaci\u00f3n digital de edad si el contenido es inapropiado para menores y etiquetar los contenidos que lanzan en redes sociales desde el punto de vista de la edad a la que van dirigidos. Respecto a esto \u00faltimo, lo tendr\u00e1n que hacer con un c\u00f3digo de conducta que acordar\u00e1n con la Comisi\u00f3n Nacional de los Mercados y la Competencia (CNMC) y el Ministerio para la Transformaci\u00f3n Digital y de la Funci\u00f3n P\u00fablica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En materia de publicidad, deber\u00e1n identificar y etiquetar de forma expresa el contenido publicitario y no podr\u00e1n hacer publicidad de tabaco, alcohol o medicamentos ni publicitar anuncios que generen un perjuicio psicol\u00f3gico o f\u00edsico a menores.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Consejo de Ministros ha aprobado el real decreto que define qu\u00e9 influencers son considerados \u2018usuarios de especial relevancia\u2019 y deben cumplir las normas contempladas en la Ley General de Comunicaci\u00f3n Audiovisual. <\/p>\n","protected":false},"author":29,"featured_media":193394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[383,2341],"class_list":["post-193390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-influencers","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencers y streamers, con nuevos requisitos en materia de publicidad<\/title>\n<meta name=\"description\" content=\"El Gobierno ha aprobado el real decreto que define qu\u00e9 influencers son considerados \u2018usuarios de especial relevancia\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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