{"id":192372,"date":"2024-04-25T13:43:26","date_gmt":"2024-04-25T11:43:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=192372"},"modified":"2024-04-25T16:55:49","modified_gmt":"2024-04-25T14:55:49","slug":"el-smartphone-dispositivo-de-compra-online-para-mas-de-la-mitad-de-usuarios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=192372","title":{"rendered":"El smartphone, dispositivo de compra online para m\u00e1s de la mitad de usuarios"},"content":{"rendered":"<p><strong>El smartphone se ha convertido en el dispositivo principal de compra para la mitad de compradores de ecommerce. Un 52,3% ya emplea el tel\u00e9fono m\u00f3vil para comprar por internet, frente a un 46,9% que prefiere seguir realizando pedidos a trav\u00e9s de un ordenador.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los datos del \u00faltimo Estudio anual de conversi\u00f3n en ecommerce y negocios digitales, publicado por la agencia Flat 101, ante el mayor uso del smartphone para comprar por internet, se recomienda a los retailers crear experiencias web espec\u00edficas para smartphones y lograr as\u00ed una buena conversi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Respecto a esta \u00faltima, en su estudio se incluye por primera vez, un intervalo de confianza. \u201cUn negocio digital conoce su ratio de conversi\u00f3n, su ARPU, su CAC y todos los KPIs y m\u00e9tricas imaginables, pero no conoce los datos de los dem\u00e1s players de su sector y, por tanto, no sabe si est\u00e1 en una posici\u00f3n dentro de lo habitual o es un completo outsider. No hab\u00eda un marco de referencia de datos\u201d, ha explicado <strong>Ricardo Tayar<\/strong>, CEO de <strong>Flat 101<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>En 2023, el ratio de conversi\u00f3n se ha situado en el 1,19%<\/strong>, aunque desde la agencia recuerdan que si la conversi\u00f3n media de un ecommerce est\u00e1 en un valor <strong>entre 0,9% y 1,4%<\/strong> se est\u00e1 dentro de la normalidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por sectores,<strong> comparador de seguros y seguros son los que mayor conversi\u00f3n de leads generan, con un ratio de 8,58% y 3,70%,<\/strong> respectivamente. Banca (0,16%), Viajes (0,15%) y Joyer\u00eda y complementos (0,14%), los que menos.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Se reduce el uso de buscadores, a pesar de una mayor conversi\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Por otro lado, se observa un mayot uso de las redes sociales para encontrar nuevas tiendas online. Seg\u00fan el estudio, e<strong>l uso de buscadores para descubrir nuevos ecommerce se ha situado en el 43,8%, 6,1% menos que en 2022<\/strong>, mientras que un 71% de j\u00f3venes entre 18 y 26 a\u00f1os afirma conocer las tiendas en las que compra por redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las recomendaciones de familiares y amigos aumentan ligeramente hasta equipararse a las plataformas sociales, y aumenta en cinco puntos porcentuales la compra en marca ya conocidas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, un buen buscador sigue siendo clave para aumentar la conversi\u00f3n. Un<strong> buscador que ofrezca resultados de calidad y tenga una tasa de uso media puede incrementar la conversi\u00f3n hasta un 177%, <\/strong>indican en la agencia.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un 52,3% ya emplea el tel\u00e9fono m\u00f3vil para comprar por internet, frente a un 46,9% que prefiere seguir realizando pedidos a trav\u00e9s de un ordenador. <\/p>\n","protected":false},"author":29,"featured_media":192374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154],"class_list":["post-192372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El smartphone, dispositivo de compra online para m\u00e1s de la mitad de usuarios - 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