{"id":192257,"date":"2024-04-25T11:22:29","date_gmt":"2024-04-25T09:22:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=192257"},"modified":"2024-04-25T17:58:20","modified_gmt":"2024-04-25T15:58:20","slug":"xavier-perez-nuevo-responsable-purina-studios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=192257","title":{"rendered":"Xavier P\u00e9rez, nuevo responsable de Purina Studios, hub digital de Nestl\u00e9 Purina"},"content":{"rendered":"<p><strong>Nestl\u00e9 Purina Petcare nombr\u00f3 a Xavier P\u00e9rez como nuevo responsable de Purina Studios, el hub digital europeo de Nestl\u00e9 Purina. De esta manera, Xavier asume tambi\u00e9n el cargo de director de comunicaci\u00f3n y digital de Nestl\u00e9 Purina Petcare Europa.<\/strong><\/p>\n<p><strong>Xavier P\u00e9rez<\/strong> afronta este nuevo reto \u201ccon la finalidad de seguir convirtiendo a Purina Studios en el hub digital de referencia europeo en el \u00e1rea de cuidados para animales de compa\u00f1\u00eda. As\u00ed, asumo esta posici\u00f3n, con <strong>el objetivo de generar eficiencias operativas y continuar desarrollando los mejores servicios y productos<\/strong> para seguir construyendo nuestras marcas y responder mejor a las necesidades de nuestros consumidores [&#8230;]\u00bb, puntualiza.<\/p>\n<p><strong>Xavier P\u00e9rez<\/strong> llega a esta posici\u00f3n tras una larga y dilatada trayectoria profesional en el negocio del cuidado de mascotas. Con m\u00e1s de 20 a\u00f1os de experiencia en ventas y marketing en<strong> Nestl\u00e9 Purina Petcare<\/strong>, desempe\u00f1a en estos a\u00f1os diversos roles tanto a nivel local como internacional. Tras una primera etapa inicial en Nestl\u00e9 Purina Espa\u00f1a, Xavier P\u00e9rez continu\u00f3 su carrera con una experiencia internacional como responsable de marketing de la marca <strong>Friskies<\/strong> en el equipo central de Nestl\u00e9 Purina ubicado en la ciudad suiza de Lausana.<\/p>\n<p>En 2014, <strong>Xavier volvi\u00f3 a Espa\u00f1a a desempe\u00f1ar el cargo de director de marketing de<\/strong> <strong>Nestl\u00e9 Purina Espa\u00f1a<\/strong>, donde lider\u00f3 la estrategia de porfolio de marcas para el mercado espa\u00f1ol. A\u00f1os m\u00e1s tardes, en 2020, Xavier fue nombrado director general de marketing para la regi\u00f3n norte de Europa de Nestl\u00e9 Purina Petcare, siendo responsable de la estrategia en esta \u00e1rea en <strong>Reino Unido, Irlanda, Pa\u00edses Bajos y pa\u00edses n\u00f3rdicos.<\/strong><\/p>\n<h2>Sobre Purina Studios<\/h2>\n<p>Todo ello le ha llevado a su posici\u00f3n actual de director de comunicaci\u00f3n y digital de <strong>Nestl\u00e9 Purina Petcare Europa<\/strong> y responsable del hub digital<strong> Purina Studios<\/strong>, cargo que desempe\u00f1a desde principios de a\u00f1o. En la actualidad, Purina Studios cuenta con una plantilla de <strong>m\u00e1s de un centenar de colaboradores de 26 nacionalidades<\/strong> y da servicio a m\u00e1s de 24 pa\u00edses en Europa.<\/p>\n<p>Situado en la vanguardia del sector, <strong>Purina Studios se caracteriza por los grandes avances conseguidos<\/strong> en haber desarrollado un ecosistema centrado en el conocimiento de los consumidores. Todo ello, permite a la compa\u00f1\u00eda crear soluciones y adaptar los servicios y comunicaciones para responder mejor a las necesidades de dichos consumidores.<\/p>\n<p>Formado por un equipo experto en comunicaci\u00f3n y digital, <strong>Purina Studios trabaja, entre otras, en las \u00e1reas operativas digitales, de personalizaci\u00f3n<\/strong>, contenido hol\u00edstico y excelencia en los medios. De esta manera, <strong>ofrece su apoyo en CRM, b\u00fasqueda, media, anal\u00edtica, contenido, adaptaci\u00f3n, localizaci\u00f3n y dise\u00f1o de p\u00e1ginas web.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras su nombramiento, Xavier tiene como objetivo generar eficiencias operativas y desarrollar los mejores productos y servicios.<\/p>\n","protected":false},"author":10966,"featured_media":192321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895,1],"tags":[6523],"class_list":["post-192257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-sin-categoria","tag-nombramiento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xavier P\u00e9rez, nuevo responsable de Purina 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