{"id":192066,"date":"2024-04-22T13:16:10","date_gmt":"2024-04-22T11:16:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=192066"},"modified":"2024-04-22T17:01:45","modified_gmt":"2024-04-22T15:01:45","slug":"ing-banco-sabadell-y-carrefour-las-marcas-con-mayor-cobertura-en-enero-y-febrero","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=192066","title":{"rendered":"ING, Banco Sabadell y Carrefour, las marcas con mayor cobertura en enero y febrero"},"content":{"rendered":"<p><strong>La Televisi\u00f3n contin\u00faa siendo el medio con la mayor contribuci\u00f3n en la generaci\u00f3n de cobertura entre los veinte anunciantes con m\u00e1s alcance en los dos primeros meses del a\u00f1o, como muestra el alcance del 78,9%, frente al 2,5% de cobertura exclusiva del Digital y el 18,6% sumando ambos medios.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos del ranking que elabora cada dos meses la compa\u00f1\u00eda de medici\u00f3n Fluzo, en enero y febrero de 2024, los anuncios de ING, Banco Sabadell y Carrefour fueron los m\u00e1s vistos por los internautas espa\u00f1oles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn los dos primeros meses del a\u00f1o, el aporte de la Televisi\u00f3n desciende ligeramente respecto al periodo anterior, que ven\u00eda muy marcado por el papel protagonista de este medio en las campa\u00f1as navide\u00f1as, pero que sigue siendo muy relevante\u201d, ha avanzado <strong>Vicente Garc\u00eda<\/strong>, <em>lead market<\/em> de <strong>Fluzo en Espa\u00f1a.<\/strong> \u201cPor contra, vemos un peque\u00f1o repunte de medio punto del aporte en exclusiva de Digital y, sobre todo, un crecimiento claro del alcance duplicado entre ambos medios\u201d.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"71ae1ee0-bbdd-4271-a10e-5583a05fd497\" data-type=\"interactive\" data-title=\"MARCAS CON MAYOR COBERTURA DE PUBLICIDAD DE V\u00cdDEO EN ENERO Y FEBRERO 2024\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">Los anuncios de<strong> ING<\/strong> alcanzaron a un<strong> 95,1%<\/strong> de poblaci\u00f3n, contribuyendo en buena medida el combinado Televisi\u00f3n-Digital, con un 38,6% de cobertura. La Televisi\u00f3n en exclusiva alcanz\u00f3 al 51,8% de usuarios, mientras que Digital, a un 4,7%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La publicidad en v\u00eddeo de <strong>Banco Sabadell<\/strong> logr\u00f3 una cobertura del <strong>91,6%<\/strong>, repartido por un 56,9% procedente de Televisi\u00f3n, un 1,9% en Digital y un 32,8%, impactado en ambos canales. En tercera posici\u00f3n, <strong>Carrefour<\/strong>, que en los dos primeros meses logr\u00f3 alcanzar a un<strong> 90,3%<\/strong> de poblaci\u00f3n, siendo mayor que los dos anteriores el porcentaje alcanzado en Televisi\u00f3n (67%) y menor el de solo Digital (1,1%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cierran el Top 5 <strong>Mutua Madrile\u00f1a<\/strong>, con una cobertura total del<strong> 88%<\/strong> &#8211; un 63,4% solo Televisi\u00f3n; un 4,2% solo Digital; y un 20,4% en ambos canales-; e <strong>Ikea<\/strong>, con un <strong>86,9%<\/strong> &#8211; un 74,8% en televisi\u00f3n, un 1,2% en Digital y un 11% en ambos-.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este periodo, un 63,7% de la poblaci\u00f3n vio los anuncios solo en Televisi\u00f3n; un 2% solo en medios y plataformas digitales y un 15% en ambos.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Televisi\u00f3n contin\u00faa siendo el canal que mayor alcance genera, un 78,9% en los dos primeros meses del a\u00f1o, frente al 2,5% de cobertura exclusiva del Digital. <\/p>\n","protected":false},"author":29,"featured_media":192075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2226,2341,194],"class_list":["post-192066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marcas","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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