{"id":192039,"date":"2024-04-22T11:39:43","date_gmt":"2024-04-22T09:39:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=192039"},"modified":"2024-04-22T17:05:27","modified_gmt":"2024-04-22T15:05:27","slug":"seis-marcas-interrumpieron-spots-felicitar-telefonica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=192039","title":{"rendered":"Seis marcas que interrumpieron sus spots para felicitar a Telef\u00f3nica"},"content":{"rendered":"<p><strong>Telef\u00f3nica celebr\u00f3 el pasado 19 de abril su centenario, un hito que representa el punto culminante de un a\u00f1o de comunicaci\u00f3n, resaltando la trayectoria hist\u00f3rica de la compa\u00f1\u00eda y su significativo impacto en la conectividad a lo largo de sus 100 a\u00f1os.<\/strong><\/p>\n<p>Por ello, Havas Media, la agencia de medios de la compa\u00f1\u00eda, quiso sumarse a la celebraci\u00f3n a trav\u00e9s de una felicitaci\u00f3n \u00fanica realizada junto con seis de sus principales clientes. De esta forma,\u00a0<strong> Iberia, Hyundai, Fundaci\u00f3n \u201cla Caixa\u201d, Linea Directa Aseguradora, ElPozo, y Alain Afflelou\u00a0<\/strong>demostraron que la industria publicitaria espa\u00f1ola es solidaria y colaborativa, homenajeando a una compa\u00f1\u00eda que juega un papel relevante para toda la sociedad.<\/p>\n<p>Para ello, interrumpe a modo de <strong>\u201chackeo\u201d<\/strong> los \u00faltimos 10 segundos de sus spots felicitando a Telef\u00f3nica por sus 100 a\u00f1os de historia. La acci\u00f3n, ideada y ejecutada por Havas Media, se activ\u00f3 en la franja de prime time de <strong>Atresmedia<\/strong> (Antena3), <strong>Publiespa\u00f1a<\/strong> (Telecinco) y <strong>Pulsa<\/strong> (DKiss, DMax y Paramount Network), coincidiendo con la celebraci\u00f3n del centenario de la compa\u00f1\u00eda.<\/p>\n<p><strong>\u201cSumarnos a la celebraci\u00f3n del centenario de Telef\u00f3nica ha sido todo un privilegio<\/strong>. Por un lado, porque nos unen 18 a\u00f1os de trabajo conjunto, a trav\u00e9s de los cuales hemos forjado una estrecha relaci\u00f3n que nos ha permitido vivir y compartir los logros de la compa\u00f1\u00eda\u201d afirma <strong>Jorge Irizar<\/strong>, CEO de <strong>Havas Media Network<\/strong>, \u201cy, por otro lado, porque hemos tenido la oportunidad de ejecutar esta idea in\u00e9dita involucrando adem\u00e1s a nuestros clientes, a quienes agradecemos enormemente su apoyo al formar parte de esta original e innovadora acci\u00f3n en una fecha hist\u00f3rica para Telef\u00f3nica\u201d.<\/p>\n<p><strong>Telef\u00f3nica celebr\u00f3, de esta manera, un siglo repleto de innovaci\u00f3n y conectividad<\/strong>, inspirando a todos sus <em>partners<\/em> y marcando un nuevo paradigma. Un hito que refleja el compromiso de la compa\u00f1\u00eda por estar a la vanguardia en el \u00e1mbito publicitario.<\/p>\n<p><iframe loading=\"lazy\" title=\"Havas Media - Centenario Telef\u00f3nica\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/WpDHZT4WLCQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iberia, Hyundai, Fundaci\u00f3n \u201cla Caixa\u201d, Linea Directa Aseguradora, ElPozo, y Alain Afflelou homenajearon a la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":10966,"featured_media":192042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-192039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seis marcas que interrumpieron sus spots para felicitar a Telef\u00f3nica<\/title>\n<meta name=\"description\" content=\"Iberia, Hyundai, Fundaci\u00f3n \u201cla Caixa\u201d, Linea Directa Aseguradora, ElPozo, y Alain Afflelou homenajearon a la compa\u00f1\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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