{"id":191993,"date":"2024-04-19T12:54:52","date_gmt":"2024-04-19T10:54:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=191993"},"modified":"2024-04-19T13:46:52","modified_gmt":"2024-04-19T11:46:52","slug":"immanuel-kant-salta-a-instagram-como-influencer-virtual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191993","title":{"rendered":"Immanuel Kant salta a Instagram como influencer virtual de 23 a\u00f1os"},"content":{"rendered":"<p><strong>El pr\u00f3ximo 22 de abril se cumplen 300 a\u00f1os del nacimiento del fil\u00f3sofo Immanuel Kant, y para recordar la gran influencia de \u00e9ste en los conceptos de democracia, libertad, paz y justicia de hoy, la asociaci\u00f3n alemana Friends of Kant and K\u00f6nisberg ha lanzado una campa\u00f1a en redes sociales para atraer al fil\u00f3sofo a la Generaci\u00f3n Z.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, desarrollada junto a la agencia creativa Jung von Matt, se ha basado en la creaci\u00f3n de un influencer virtual, que muestra c\u00f3mo ser\u00eda Kant a d\u00eda de hoy. Se trata de <strong>Manu, un influencer de 23 a\u00f1os que, a trav\u00e9s de @manumanukant, comparte en Instagram y Threads los conceptos de Kant en lenguaje cotidiano<\/strong>, introduciendo as\u00ed su filosof\u00eda a los usuarios de las redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cuenta de Manu ha sido creada usando la plataforma de IA generativa Stables. Su apariencia, voz y textos han sido traducidos y tra\u00eddos a la vida real de la forma m\u00e1s aut\u00e9ntica posible en un desarrollo que ha durado m\u00e1s de tres a\u00f1os. En el proceso, se han empleado las im\u00e1genes del rostro de Kant mostradas en varias pinturas, un modelo grande de lenguaje (LLM) que ha sido responsable de traducir los textos a un lenguaje llano, y la voz del influencer de TikTok alem\u00e1n Ole Liebl, que se ha sintetizado a trav\u00e9s de otra IA generativa de voz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cUsar inteligencia artificial para promover el pensamiento human\u00edstico puede sonar una contradicci\u00f3n\u201d, ha comentado <strong>Robert Andersen<\/strong>, <em>managing director<\/em> de <strong>JvM Creators<\/strong>. \u201cPero en realidad muestra c\u00f3mo el rol que interpreta una persona IA puede inspirar a una nueva generaci\u00f3n en torno a la escuela de pensamiento de Kant\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s del influencer virtual, la acci\u00f3n se complementa con un filtro en Instagram llamado FacesforPeace, que permite a los usuarios mostrar en su rostro uno de los nueve art\u00edculos del texto de La paz perpetua de Kant, escrito en 1795 donde se describe c\u00f3mo se puede alcanzar la paz eterna.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde su lanzamiento en enero, la cuenta ha alcanzado <strong>m\u00e1s de 384.000 impresiones, m\u00e1s de 82.000 cuentas y ha registrado una tasa de interacci\u00f3n del 51,2%,<\/strong> siendo esta \u00faltima de un 61% en el caso del filtro. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para acercar la obra del fil\u00f3sofo a la Generaci\u00f3n Z, la asociaci\u00f3n alemana Friends of Kant and K\u00f6nisberg y la agencia Jung von Matt han dado vida a Manu en @manumanukant. <\/p>\n","protected":false},"author":29,"featured_media":191997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2114,148],"class_list":["post-191993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-creatividad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Immanuel Kant salta a Instagram como influencer virtual de 23 a\u00f1os<\/title>\n<meta name=\"description\" content=\"Para acercar la obra del fil\u00f3sofo a la Generaci\u00f3n Z, la asociaci\u00f3n alemana Friends of Kant and K\u00f6nisberg y Jung von Matt han dado vida a Manu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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