{"id":191971,"date":"2024-04-19T12:33:45","date_gmt":"2024-04-19T10:33:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=191971"},"modified":"2024-04-19T12:49:40","modified_gmt":"2024-04-19T10:49:40","slug":"los-anunciantes-baleares-invirtieron-en-publicidad-un-178-mas-en-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191971","title":{"rendered":"Los anunciantes baleares invirtieron en publicidad un 17,8% m\u00e1s en 2023"},"content":{"rendered":"<p><b>Los anunciantes de Baleares han incrementado su inversi\u00f3n publicitaria en medios un 17,8% en 2023, hasta los 52,8 millones de euros, lo que supone ocho millones de euros m\u00e1s que el ejercicio anterior. La regi\u00f3n es la s\u00e9ptima comunidad con mayor volumen de presupuesto.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Infoadex, junto a Disset Consultors, se trata del tercer ejercicio consecutivo de crecimiento del mercado publicitario en las islas, despu\u00e9s de la pandemia, aunque <\/span><b>no ha superado todav\u00eda la cifra de 2019 (57,2 millones de euros).<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El mayor anunciante fue <\/span><b>Fundaci\u00f3n La Caixa<\/b><span style=\"font-weight: 400;\">, con una inversi\u00f3n de 12 millones de euros, seguida de <strong>Axa Seguros<\/strong> (5 millones de euros), Travelconcept (3,8 millones de euros), Air Europa (3,7 millones de euros) y Sixt (2,7 millones de euros). Teniendo en cuenta este ranking, <\/span><b>Transporte, Viajes y Turismo<\/b><span style=\"font-weight: 400;\"> fue el principal sector en 2023, con un volumen de 12 millones de euros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital englob\u00f3 casi la mitad de la inversi\u00f3n en Baleares, con 49,1%. Le siguen Diarios (con el 18,9%), Exterior (con el 11,1%), Televisi\u00f3n (con el 10,3%), Radio (con el 6,4%), Revistas (con el 3,3%), Cine (con el 0,6%) y Dominicales (0,4%).<\/span><\/p>\n<h3><b>22,5 millones de euros en medios baleares<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los medios de comunicaci\u00f3n de Baleares recibieron en 2023 22,5 millones de euros. <\/span><b>Diarios fue el segmento con una mayor cuota de inversi\u00f3n<\/b><span style=\"font-weight: 400;\">, con 10,1 millones de euros (44,8% del total), seguido por Radio (8,3 millones \u20ac\/36,9%), Exterior (3 millones \u20ac\/ 13,4%), Televisi\u00f3n (700 millones ) y Cine (400 millones ).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mayor anunciante en medios de comunicaci\u00f3n de las islas fue el <\/span><b>Govern Balear<\/b><span style=\"font-weight: 400;\"> (435 millones), seguido por <strong>Eroski<\/strong> (420 millones) e <strong>Hipercentro<\/strong> (380 millones).<\/span><\/p>\n<p>Los datos fueron presentados el 18 de abril en la Fundaci\u00f3 Mir\u00f3 en Palma de Mallorca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un total de 52,8 millones de euros en publicidad, ocho millones de euros m\u00e1s que en 2022.<\/p>\n","protected":false},"author":30,"featured_media":191979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[175],"class_list":["post-191971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los anunciantes baleares invirtieron en publicidad un 17,8% m\u00e1s en 2023<\/title>\n<meta name=\"description\" content=\"Un total de 52,8 millones de euros invertidos en 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