{"id":191967,"date":"2024-04-19T11:48:41","date_gmt":"2024-04-19T09:48:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=191967"},"modified":"2024-04-19T13:57:53","modified_gmt":"2024-04-19T11:57:53","slug":"netflix-gana-mas-suscriptores-primer-trimestre-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191967","title":{"rendered":"Netflix gana m\u00e1s suscriptores gracias al plan b\u00e1sico con anuncios"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Netflix ha finalizado el primer trimestre de su ejercicio fiscal de 2024 a\u00f1adiendo m\u00e1s suscriptores a su plataforma. La compa\u00f1\u00eda ha informado de 9,3 millones m\u00e1s de cuentas de pago, de los cuales m\u00e1s de un 40% proceden de su plan b\u00e1sico con anuncios.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha se\u00f1alado en una carta a sus inversores, la firma de streaming se muestra seria respecto a su negocio de publicidad. \u201cNuestras prioridades en anuncios son escalar nuestra base de suscriptores y ampliar nuestras capacidades para los anunciantes\u201d, escriben, recordando los avances dados en el primer trimestre de este a\u00f1o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo a lo presentado por la compa\u00f1\u00eda,<strong> las suscripciones a su plan b\u00e1sico con anuncios han aumentado un 65% respecto al trimestre anterior.<\/strong> Su plan con anuncios es tambi\u00e9n responsable de m\u00e1s del 40% de las nuevas suscripciones, un total de 9,3 millones, 7,5 millones m\u00e1s que lo registrado hace un a\u00f1o (1,8 millones).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda con sede en Los Gatos ha recordado asimismo los avances realizados en materia de medici\u00f3n, con los acuerdos alcanzados con Kantar y Luci para las m\u00e9tricas de notoriedad de marca y recuerdo publicitario, y con Nielsen Catalina Solutions para el reporte de incremento de ventas. \u201cSeguiremos trabajando para ampliar nuestras capacidades de ventas\u201d, a\u00f1aden.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e1s programaci\u00f3n en directo<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Con un 15% m\u00e1s de facturaci\u00f3n e ingresos operativos que crecen un 54%, desde Netflix persiguen seguir creciendo de manera sostenible a trav\u00e9s de varias palancas. Adem\u00e1s del negocio publicitario, la compa\u00f1\u00eda se ha comprometido a mejorar la variedad y calidad del entretenimiento que ofrece, incorporando m\u00e1s juegos y programaci\u00f3n en directo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHoy, <strong>nuestra cuota de visionado de televisi\u00f3n es menos del 10% en cada pa\u00eds<\/strong> [en los que operan]. As\u00ed que <strong>tenemos espacio para a\u00f1adir valor a nuestros suscriptores y aumentar nuestra cuota de visionado<\/strong>, ampliando nuestra oferta, incluyendo eventos en directo (comedia, deportes, programas de competici\u00f3n y m\u00fasica)\u201d, indican.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los datos ofrecidos por Netflix, la plataforma de streaming est\u00e1 presente en cerca de 270 millones de hogares en m\u00e1s de 190 pa\u00edses, con una<strong> audiencia media por hogar de dos personas<\/strong>, y un total de 500.000 a nivel global.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Netflix ha finalizado el primer trimestre de 2024 con 9.491 millones de d\u00f3lares en ventas y un beneficio neto de 2.063 millones, y 269,6 millones de suscriptores. En EMEA, se contabiliza 91,73 millones de cuentas, 2,92 millones m\u00e1s que hace un a\u00f1o.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De los 9,3 millones de nuevas suscripciones conseguidas en el primer trimestre del a\u00f1o, m\u00e1s del 40% proceden del plan b\u00e1sico con anuncios.<\/p>\n","protected":false},"author":29,"featured_media":191970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2341,194],"class_list":["post-191967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix gana m\u00e1s suscriptores gracias al plan b\u00e1sico con anuncios<\/title>\n<meta name=\"description\" content=\"De 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