{"id":191894,"date":"2024-04-18T13:47:01","date_gmt":"2024-04-18T11:47:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=191894"},"modified":"2024-04-18T14:15:04","modified_gmt":"2024-04-18T12:15:04","slug":"somos-experiences-aterriza-malafa-ciudad-innovacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191894","title":{"rendered":"Somos Experiences aterriza en M\u00e1laga, ciudad marcada por la innovaci\u00f3n"},"content":{"rendered":"<p><strong>\u00a0Somos Experiences, uno de los grupos de marketing experiencial de Espa\u00f1a, anuncia la apertura de su nueva sede en M\u00e1laga. Esta ciudad del sur de Espa\u00f1a, reconocida en los \u00faltimos a\u00f1os como un aut\u00e9ntico centro de innovaci\u00f3n y tecnolog\u00eda, se une a las localizaciones ya existentes de Madrid, Barcelona y Bilbao.<\/strong><\/p>\n<p><strong>La apertura de la nueva sede en M\u00e1laga<\/strong> forma parte del plan estrat\u00e9gico 2024-2026 del grupo, que <strong>tiene como objetivo la expansi\u00f3n territorial<\/strong> del grupo tanto a nivel nacional como internacional. \u00abPara nosotros, M\u00e1laga es un referente en cuanto a innovaci\u00f3n, sostenibilidad y oportunidades. Una ciudad estrat\u00e9gica por la importancia que se da al destino en el sector MICE como avalan sus datos y el crecimiento de los \u00faltimos a\u00f1os\u00bb,\u00a0 comenta<strong> C\u00e9sar Gonz\u00e1lez Perdiguero<\/strong>, CEO de<strong> Somos Experience.<\/strong><\/p>\n<p><strong>\u00abHasta ahora hemos desarrollado proyectos importantes en la zona y esto nos ha hecho decidirnos por la ciudad malague\u00f1a como hub de la Comunidad andaluza.<\/strong> Tambi\u00e9n queremos agradecer la acogida de las instituciones y su apoyo en nuestra decisi\u00f3n\u00bb, contin\u00faa Gonz\u00e1lez Perdiguero, de <strong>Somos Experiences.<\/strong><\/p>\n<h2><b>M\u00e1laga, un destino MICE en auge<\/b><\/h2>\n<p><strong>La ciudad andaluza es un referente internacional en el sector MICE<\/strong> gracias a sus modernas infraestructuras, su amplia oferta de hoteles y espacios para eventos, y su excelente conectividad. En 2023, <strong>M\u00e1laga acogi\u00f3 un total de 645 eventos <\/strong>entre congresos, convenciones, reuniones, incentivos y exposiciones comerciales.<\/p>\n<p>Esta cifra supone <strong>un crecimiento del 46,59% respecto a 2022<\/strong>, generando un <strong>impacto econ\u00f3mico directo de 159 millones de euros. <\/strong>Por otro lado, el perfil de los eventos que se celebran en la capital de la Costa del Sol, es muy diverso. Con una <strong>fuerte presencia de tem\u00e1ticas econ\u00f3micas y comerciales (18,6%), m\u00e9dico-sanitarias (15,6%) y tecnol\u00f3gicas (15,2%).<\/strong> Si hablamos del aforo, el 82% de las citas son profesionales de hasta 250 personas.<\/p>\n<p>Finalmente, con este nuevo reto, <strong>Somos Experiences<\/strong> quiere posicionarse como un agente <strong>clave para el crecimiento del sector MICE en Andaluc\u00eda.<\/strong> La agencia se propone, incrementar su cuota de mercado en la regi\u00f3n a trav\u00e9s de su oferta integral de servicios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta apertura malague\u00f1a tiene como objetivo la expansi\u00f3n territorial del grupo, tanto a nivel nacional como internacional.<\/p>\n","protected":false},"author":10966,"featured_media":191897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2398],"class_list":["post-191894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Somos Experiences aterriza en M\u00e1laga, ciudad marcada por la innovaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Esta apertura malague\u00f1a tiene como objetivo la expansi\u00f3n territorial del grupo, tanto a nivel nacional como internacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=191894\" 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