{"id":191859,"date":"2024-04-19T10:13:56","date_gmt":"2024-04-19T08:13:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=191859"},"modified":"2024-04-19T10:13:56","modified_gmt":"2024-04-19T08:13:56","slug":"callao-city-lights-firma-acuerdo-estrategico-samplia-experience","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191859","title":{"rendered":"Callao City Lights firma un acuerdo estrat\u00e9gico con Samplia Experience"},"content":{"rendered":"<p><strong>\u00a0Callao City Lights firma un acuerdo estrat\u00e9gico de colaboraci\u00f3n con Samplia para conjugar la exhibici\u00f3n de publicidad en sus pantallas con la entrega de muestra de producto en los locales Samplia Experience situados en las inmediaciones de Circuito Gran V\u00eda. <\/strong><\/p>\n<p>Una f\u00f3rmula que permitir\u00e1 a ambas compa\u00f1\u00edas complementar el servicio ofrecido a sus respectivos clientes, amplificando as\u00ed el impacto de las campa\u00f1as.<strong> Samplia dispone de dos establecimientos en la zona de influencia de Circuito Gran V\u00eda<\/strong>, uno en plaza del Callao, 1, y el otro en Gran V\u00eda, 46.<\/p>\n<p>All\u00ed <strong>los clientes podr\u00e1n ofrecer una experiencia inmersiva de marca<\/strong> con la entrega de muestras de sus productos a los consumidores que as\u00ed lo requieran. Para ello, estos \u00faltimos deber\u00e1n haberse descargado previamente en el m\u00f3vil la aplicaci\u00f3n gratuita de <strong>Samplia<\/strong>, que ya cuenta con m\u00e1s de dos millones de descargas.<\/p>\n<p>Adem\u00e1s,<strong> Samplia convoca digitalmente a sus usuarios para participar en las campa\u00f1as<\/strong>, donde podr\u00e1n obtener el c\u00f3digo de campa\u00f1a que les permitir\u00e1 recibir la muestra gratuita correspondiente, as\u00ed como dar posteriormente y de forma an\u00f3nima su opini\u00f3n sobre el producto probado.<\/p>\n<p>Una mec\u00e1nica muy atractiva para los anunciantes que podr\u00e1n hacer investigaci\u00f3n de mercado al tiempo que incentivar sus ventas, ya que en los locales de<strong> Samplia<\/strong> tambi\u00e9n podr\u00e1n poner sus productos a la venta si as\u00ed lo desean. De esta manera, <strong>Callao City Lights<\/strong> <strong>a\u00f1ade a la posibilidad de realizar activaciones en la plaza de Callao<\/strong> y de organizar eventos en el interior de Cines Callao.<\/p>\n<p>\u201cEstamos muy satisfechos con el acuerdo alcanzado con Samplia ya que de esta manera ampliamos el abanico de acciones especiales vinculadas a nuestras pantallas, con una atractiva propuesta que permitir\u00e1 regalar muestras de producto a los clientes. [&#8230;] Adem\u00e1s, ofrece de poder realizar una activaci\u00f3n en plaza y realizar un evento en el espacio de Cines Callao\u201d, afirma <strong>Gorka Pagazaurtundua<\/strong>, director comercial de <strong>Callao City Lights.<\/strong><\/p>\n<p>\u00ab[&#8230;] De esta forma, con estas campa\u00f1as se podr\u00e1n lograr diversos objetivos como un importante incremento de notoriedad, <em>sampling<\/em> de producto y ventas, resultando en la obtenci\u00f3n de insights accionables\u00bb,\u00a0 a\u00f1ade <strong>Robert Bonada<\/strong>, CEO de <strong>Samplia.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una f\u00f3rmula que permitir\u00e1 a ambas compa\u00f1\u00edas complementar el servicio ofrecido a sus respectivos clientes.<\/p>\n","protected":false},"author":10966,"featured_media":191868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5893],"tags":[2341],"class_list":["post-191859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","category-publicidad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Callao City Lights firma un acuerdo estrat\u00e9gico con Samplia Experience<\/title>\n<meta name=\"description\" content=\"Con una f\u00f3rmula que permitir\u00e1 a ambas compa\u00f1\u00edas complementar el servicio ofrecido a sus respectivos clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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