{"id":191523,"date":"2024-04-12T14:19:44","date_gmt":"2024-04-12T12:19:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=191523"},"modified":"2024-04-12T14:20:45","modified_gmt":"2024-04-12T12:20:45","slug":"laura-buil-labat-head-of-programmatic-data-de-the-digital-gate","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191523","title":{"rendered":"Laura Buil Labat, \u2018head of programmatic &#038; data\u2019 en The Digital Gate"},"content":{"rendered":"<p>Buil Labat tiene una trayectoria profesional completamente vinculada a la publicidad y centrada durante casi 10 a\u00f1os en la planificaci\u00f3n de medios offline, fundamentalmente en la televisi\u00f3n y desde el\u00a0 2018 embarcada en el ecosistema digital<strong> dando forma al proyecto de program\u00e1tica de Atresmedia Publicidad<\/strong>.<\/p>\n<p>Su incorporaci\u00f3n fortalecer\u00e1 a\u00fan m\u00e1s el compromiso de The Digital Gate con el desarrollo de soluciones adaptadas a la nueva realidad dentro del mundo publicitario y alrededor de la audiencias, cada vez m\u00e1s complejas en su comportamiento respecto al uso de los medios. En su nuevo puesto, Buil Labat\u00a0 liderar\u00e1 las \u00e1reas de <strong>Programmatic &amp; Data, as\u00ed como el equipo de especialistas encargados de la activaci\u00f3n de campa\u00f1as en redes sociales, SEM o las propias plataformas de compra program\u00e1tica<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Digital Gate, agencia de medios perteneciente a  Active International, anuncia la incorporaci\u00f3n de Laura Buil Labat como &#8216;head of programmatic &#038; data&#8217;. <\/p>\n","protected":false},"author":14,"featured_media":191527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-191523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laura Buil Labat, \u2018head of programmatic &amp; 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