{"id":191468,"date":"2024-04-12T09:59:29","date_gmt":"2024-04-12T07:59:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=191468"},"modified":"2024-04-12T13:40:00","modified_gmt":"2024-04-12T11:40:00","slug":"burger-king-estrena-campana-para-conectar-con-las-familias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191468","title":{"rendered":"Burger King estrena campa\u00f1a para conectar con las familias"},"content":{"rendered":"<p><b>Burger King ha lanzado la campa\u00f1a global \u2018Long live the King\u2019 para conectar con las familias, a trav\u00e9s de un insight con el que se identifican. En concreto, el comportamiento de los ni\u00f1os cuando llega un nuevo hermano a la familia.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En este trabajo, desarrollado por <\/span><b>VML Espa\u00f1a,<\/b><span style=\"font-weight: 400;\"> se presenta c\u00f3mo se siente el hermano mayor cuando se convierte en un \u2018 pr\u00edncipe destronado\u2019 y la marca recuerda que siempre habr\u00e1 un lugar d\u00f3nde podr\u00e1n ser un \u2018Rey\u2019 o una \u2018Reina\u2019.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-191470\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/burger-king-2-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">El spot de la campa\u00f1a se construye con<\/span><b> v\u00eddeos ya existentes de familias reales, publicados en internet y redes sociales,<\/b><span style=\"font-weight: 400;\"> con la intenci\u00f3n de mantener un enfoque org\u00e1nico que refleje una realidad familiar cruda, sin filtros. El resultado: una pieza audiovisual que incluye un compendio de reacciones diversas y sorprendentes a la llegada de un nuevo hermano peque\u00f1o y que culmina con el disfrute que todo hermano mayor puede encontrar en Burger King, donde siempre ser\u00e1 el rey.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"BURGER KING - &quot;Long live the King&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xkSDVSsUUzs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Junto al spot, este trabajo cuenta con varias piezas de<\/span><b> exterior y prensa,<\/b><span style=\"font-weight: 400;\"> con retratos familiares en clave de humor. Adem\u00e1s, llega con una acci\u00f3n promocional que anima a acudir a Burger King con los hermanos menores para celebrar el v\u00ednculo fraternal disfrutando de un men\u00fa King jr. por una libra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a se estren\u00f3 en el<\/span><b> Reino Unido<\/b><span style=\"font-weight: 400;\"> el pasado 27 de marzo, y se difundir\u00e1 en medios digitales, redes sociales y exterior.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">David Caballero ha liderado el equipo creativo de VML en este proyecto, con la colaboraci\u00f3n de la productora Roma.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a, estrenada en Reino Unido el pasado 27 de marzo, tiene de protagonista al hermano mayor cuando llega un nuevo integrante a la familia.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":191469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-191468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King estrena campa\u00f1a para conectar con las familias<\/title>\n<meta name=\"description\" content=\"La nueva campa\u00f1a, estrenada en Reino Unido el pasado 27 de marzo, tiene de protagonista al hermano mayor cuando llega un nuevo integrante a la familia.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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