{"id":191385,"date":"2024-04-11T11:00:45","date_gmt":"2024-04-11T09:00:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=191385"},"modified":"2024-04-11T11:00:45","modified_gmt":"2024-04-11T09:00:45","slug":"hoy-es-marketing-celebra-su-vigesima-edicion-el-proximo-18-de-abril","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191385","title":{"rendered":"&#8216;Hoy es marketing&#8217; celebra su vig\u00e9sima edici\u00f3n el pr\u00f3ximo 18 de abril"},"content":{"rendered":"<p><strong>El encuentro para los profesionales del marketing, el business y la tecnolog\u00eda, &#8216;Hoy es marketing (HEMI&#8217; celebrar\u00e1 el pr\u00f3ximo 18 de abril su vig\u00e9sima edici\u00f3n, en Ifema Madrid. El <a href=\"https:\/\/www.hoyesmarketing.com\/\" target=\"_blank\" rel=\"noopener\">plazo de inscripci\u00f3n<\/a> sigue abierto.\u00a0<\/strong><\/p>\n<p>Bajo el t\u00edtulo de &#8216;<strong><em>New questions, new solutions, new people: standing out in the new age of marketing &amp; technology<\/em><\/strong>&#8216;, m\u00e1s de 15 ponentes hablar\u00e1n sobre temas relacionados con el marketing y tecnolog\u00eda.<\/p>\n<p><strong>Elena Salamanca<\/strong>, periodista de<em> Antena 3<\/em>, actuar\u00e1 como maestra de ceremonias. La apertura de la jornada correr\u00e1 a cargo de<strong> Eduardo G\u00f3mez Mart\u00edn<\/strong>, presidente de ESIC University tras cuya bienvenida dar\u00e1 paso a interesantes intervenciones en torno a las claves del marketing de hoy, entre las que podemos enumerar a<strong> Enrique Benayas<\/strong>, CIO de ESIC University, que hablar\u00e1 del estudio <em>ESIC Marketing foresigth<\/em>; <strong>Ximena Daud<\/strong>, <em>chief revenue officer<\/em> en DoGood People, que hablar\u00e1 sobre revenue operations; <strong>Eduardo D\u00edvar,<\/strong> director general de KIA Espa\u00f1a, cuya intervenci\u00f3n se centrar\u00e1 en <em>customer obssesion<\/em>.<\/p>\n<p>Por su parte, <strong>Lola Fern\u00e1ndez<\/strong>, directora de marketing del centro comercial La Vaguada, y <strong>Jes\u00fas Hern\u00e1ndez,<\/strong> subdirector del mismo centro, expondr\u00e1n c\u00f3mo La Vaguada trabaja por conectar marcas y consumidores.<\/p>\n<p><strong>Alfonso Fern\u00e1ndez<\/strong>, <em>CMO &amp; head of rcommerce-Direct to consumer (D2C)<\/em> en Samsung Electronics, ser\u00e1 el encargado de cerrar este bloque y dar\u00e1 una ponencia sobre prop\u00f3sito social, centrada en la IA inclusiva con impacto local.<\/p>\n<h3><strong>Oportunidades y retos<\/strong><\/h3>\n<p>La segunda parte de la jornada ser\u00e1 iniciada con un panel de expertos sobre tendencias, oportunidades y retos del marketing que moderar\u00e1 <strong>Chema Visconti,<\/strong> director del Masters in Digital Marketing &amp; Digital Business ESIC University \u2013 ESIC Business, y en el que intervendr\u00e1n <strong>Pablo Monge<\/strong>, <em>managing director<\/em> en Globant Create; <strong>\u00d3scar Soriano<\/strong>, fundador y\u00a0CEO Play the Game; <strong>Esther Morell<\/strong>, directora de marketing y comunicaci\u00f3n de Ilunion; <strong>Jos\u00e9 Estrada<\/strong>, <em>global omnichannel manager<\/em> de Hijos de Rivera; y <strong>Pablo L\u00f3pez-Barajas<\/strong>, director de soluciones especiales y eventos de Atresmedia Publicidad.<\/p>\n<p>A continuaci\u00f3n, <strong>Ilia Topuria<\/strong>, vigente campe\u00f3n de peso pluma de la UFC, y <strong>Valent\u00edn Hern\u00e1ndez,<\/strong> <em>PR &amp; brand manager<\/em> de Ilia Topuria, analizar\u00e1n las claves del \u00e9xito de la marca Ilia Topuria.<\/p>\n<p>Las intervenciones de la tarde comenzar\u00e1n con una ponencia en torno al Martech: tecnolog\u00eda aplicada al marketing, moderada por <strong>Carlos Vizoso,<\/strong> CTO y director de innovaci\u00f3n digital de ESIC University y donde intervendr\u00e1n, del lado de Salesforce, <strong>Mar\u00eda \u00c1ngeles Santos,<\/strong> <em>regional vicepresident sales<\/em> y <strong>Julio Villalobos<\/strong>, <em>senior director<\/em>, EMEA Digital Transformation Education Industry y, por otro lado, <strong>Alberto Granados<\/strong>, <em>country general manager<\/em> <em>y president <\/em>Microsoft Spain.<\/p>\n<p>Las siguientes ponencias abordar\u00e1n los temas de The Power of Personal Branding y Liderazgo y Marketing, explicadas por dos expertos de alto nivel: <strong>Rose Cartolari,<\/strong> experta internacional en estrategia y liderazgo inclusivo y <strong>Bernardo Hern\u00e1ndez,<\/strong><em> investor and advisor<\/em>, respectivamente.<br \/>\nPor \u00faltimo, se tratar\u00e1n las conclusiones del encuentro en realidad aumentada, de la mano de <strong>Silvia Leal (PhD)<\/strong>, experta internacional en Tendencias y Tecnolog\u00eda.<\/p>\n<p>Con todo ello, &#8216;Hoy Es Marketing&#8217; 2024 supone una oportunidad perfecta para profundizar en el presente y el futuro del Marketing, el Business y la Tecnolog\u00eda, adem\u00e1s de potenciar el networking con todos los participantes de la comunidad HEM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Hoy Es Marketing\u2019, el encuentro para profesionales del marketing, organizado por ESIC University, que se celebra en Ifema Madrid.<\/p>\n","protected":false},"author":30,"featured_media":191389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[2398,2227],"class_list":["post-191385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-eventos","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Hoy es marketing&#039; celebra su vig\u00e9sima edici\u00f3n el pr\u00f3ximo 18 de abril<\/title>\n<meta name=\"description\" content=\"&#039;Hoy Es Marketing\u2019, el encuentro para profesionales del marketing, organizado por ESIC University, que se celebra en Ifema Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=191385\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Hoy es marketing&#039; 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