{"id":191322,"date":"2024-04-10T14:20:29","date_gmt":"2024-04-10T12:20:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=191322"},"modified":"2024-04-12T12:51:40","modified_gmt":"2024-04-12T10:51:40","slug":"lexus-campana-lanzamiento-lbx","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191322","title":{"rendered":"Lexus estrena la campa\u00f1a de publicidad del nuevo Lexus LBX"},"content":{"rendered":"<p><strong>Lexus se ha convertido en uno de los primeros anunciantes en aprovechar la inclusi\u00f3n de publicidad en Amazon Prime V\u00eddeo, a trav\u00e9s de la nueva campa\u00f1a, \u2018Haz tu mundo extraordinario\u2019, para anunciar el lanzamiento de su nuevo modelo LBX.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a persigue alcanzar a la audiencia tradicional de la marca de automoci\u00f3n y conquistar a su vez a un p\u00fablico m\u00e1s contempor\u00e1neo, gracias a las novedades incluidas en su nuevo modelo. Seg\u00fan recuerdan desde la compa\u00f1\u00eda, el LBX representa una innovaci\u00f3n para la marca, ya que incorpora elementos innovadores y caracter\u00edsticas emocionantes que capturan la esencia de un p\u00fablico m\u00e1s actual, que busca la combinaci\u00f3n perfecta entre estilo y rendimiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon el lanzamiento de LBX damos un paso m\u00e1s all\u00e1 en la comunicaci\u00f3n de marca, adaptando nuestra estrategia a los nuevos modelos de consumo audiovisual de nuestro target\u201d, ha explicado <strong>Aurelio Garc\u00eda<\/strong>, <em>head of marketing and communications<\/em> de <strong>Lexus Espa\u00f1a.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, dise\u00f1ada junto a la agencia T&amp;Pm &#8211; la integraci\u00f3n de las agencias de WPP, The&amp;Partnership y mSix&amp;Partners-, cuenta como pieza principal con un spot protagonizado por una conductora que conduce el nuevo Lexus LBX y a trav\u00e9s de sus ojos ve un mundo que nadie m\u00e1s ve, al jugar con im\u00e1genes reales y ficticias.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RgYwJjQdtI0?si=1HpRRkVWZM-qDaM8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a se despliega con una<strong> estrategia multicanal que abarca Televisi\u00f3n, Exterior y Digital,<\/strong> con un <strong>enfoque especial en Televisi\u00f3n conectada (CTV) y v\u00eddeo bajo demanda<\/strong> (CTV\/VOD). A este respecto, adem\u00e1s de contar con Movistar o Youtube, se introduce como novedad la <strong>inclusi\u00f3n del spot en Amazon Prime V\u00eddeo<\/strong> &#8211; recordemos que<a href=\"https:\/\/ipmark.com\/prime-video-con-anuncios-llegara-a-espana-el-9-de-abril\/\" target=\"_blank\" rel=\"noopener\"> desde el 9 de abril, en Espa\u00f1a, los suscriptores a Prime V\u00eddeo ven anuncios<\/a>, a menos que paguen un extra de 1,99 euros al mes-.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan recuerdan desde la agencia, Lexus conf\u00eda en el lanzamiento publicitario en esta plataforma para asegurar su presencia durante el horario prime time y poder llegar a una segmentaci\u00f3n demogr\u00e1fica espec\u00edfica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la parte Digital se ha combinado una estrategia de <em>awareness<\/em> con formatos de gran impacto y acciones de <em>brand performance<\/em> para maximizar el impacto y la conversi\u00f3n, a\u00f1aden.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda lanza el spot de la campa\u00f1a \u2018Haz tu mundo extraordinario\u2019 para promocionar su nuevo modelo LBX. <\/p>\n","protected":false},"author":29,"featured_media":191325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2226,2341,194],"class_list":["post-191322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marcas","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lexus estrena la campa\u00f1a de publicidad del nuevo Lexus LBX<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda lanza el spot de la campa\u00f1a \u2018Haz tu mundo extraordinario\u2019 para 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