{"id":191280,"date":"2024-04-09T17:12:41","date_gmt":"2024-04-09T15:12:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=191280"},"modified":"2024-04-09T17:12:41","modified_gmt":"2024-04-09T15:12:41","slug":"camila-cabello-convierte-nueva-imagen-global-bacardi","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191280","title":{"rendered":"Camila Cabello, nueva embajadora global de Bacard\u00ed"},"content":{"rendered":"<p><strong>Ron Bacard\u00ed anuncia a la cantante de pop Camila Cabello como nueva imagen global de marca. Este hecho da paso a una colaboraci\u00f3n entre ambas partes dentro de la plataforma global Bacard\u00ed titulada \u2018<em>Do What Moves You\u2019,\u00a0<\/em>localmente conocida como \u201cSigue Tu Ritmo\u201d.<\/strong><\/p>\n<p>En esta primera campa\u00f1a, la actriz y cantante protagoniza un spot ambientado con su nueva canci\u00f3n <em>\u00abI Luv It<\/em>\u00ab, ya disponible en las principales plataformas de <em>streaming<\/em>. Se trata del primer\u00a0<em>single\u00a0<\/em>de su esperado cuarto \u00e1lbum, <strong>C, XOXO, que llegar\u00e1 este verano.<\/strong><\/p>\n<p>\u00abEstoy entusiasmada con esta colaboraci\u00f3n. <strong>Bacard\u00ed siempre ha sido para m\u00ed la marca de ron por excelencia. <\/strong>Para m\u00ed, esta marca es sin\u00f3nimo del esp\u00edritu del Caribe y, por supuesto, de buenos c\u00f3cteles y una gran fiesta. La campa\u00f1a en la que hemos trabajado no se parece a ning\u00fan proyecto que haya hecho antes. Estoy deseando que los fans disfruten y experimenten con ella\u201d, declara <strong>Camila Cabello.<\/strong><\/p>\n<p><strong>Esta nueva campa\u00f1a de Bacard\u00ed es una celebraci\u00f3n del esp\u00edritu vibrante de la m\u00fasica de Camila Cabello<\/strong> y de la pasi\u00f3n de la marca por unir a su comunidad a trav\u00e9s del movimiento y la autoexpresi\u00f3n. Esta creaci\u00f3n fue realizada por el director <strong>Nicol\u00e1s M\u00e9ndez, cofundador de Canada<\/strong> y director de \u00e9xitos internacionales como <strong>Rosal\u00eda, Travis Scott y Tame Impala. <\/strong><\/p>\n<p>Su visi\u00f3n cinematogr\u00e1fica e irreverente, desarrollada en colaboraci\u00f3n con <strong>BBDO Nueva York<\/strong>, muestra a la estrella del pop movi\u00e9ndose al ritmo de su contagioso nuevo tema. Las ondas sonoras de la canci\u00f3n comienzan a transmitirse desde la radio a la calle, y finalmente culminan en una divertida fiesta con c\u00f3cteles Bacard\u00ed.<\/p>\n<p>La coreograf\u00eda fue creada por <strong>Marine Brutti, Jonathan Debrouwer y Arthur Hare de (La)Horde<\/strong>, mientras que los nuevos y atrevidos looks de Camila fueron creados en colaboraci\u00f3n con el estilista de famosos <strong>Jared Ellner<\/strong>, el maquillador <strong>Ash K Holm<\/strong>, el peluquero<strong> Dimitris Giannetos<\/strong> y el artista de u\u00f1as<strong> Tom Bachick.<\/strong><\/p>\n<p>La campa\u00f1a celebra el nuevo sonido y estilo de Cabello, diferente a todo lo que los fans han visto antes. \u00a0Cocreado por la propia <strong>Camila Cabello<\/strong>, se trata de un\u00a0 giro entre un ponche de ron cl\u00e1sico, la combinaci\u00f3n de <strong>Bacard\u00ed Carta Blanca<\/strong> con algunos de sus ingredientes favoritos, incluyendo fruta de la pasi\u00f3n, lima, agua de coco y<strong> St Germain.<\/strong><\/p>\n<p>\u00abNuestra herencia caribe\u00f1a compartida y nuestro amor por la m\u00fasica son las fuerzas motrices detr\u00e1s de esta colaboraci\u00f3n global.\u00a0La energ\u00eda de<strong> Camila Cabello<\/strong> encaja perfectamente con el ADN de nuestra marca, que siempre ha defendido la individualidad y hacer lo que te mueve [&#8230;]\u00bb, manifiesta <strong>Roberto Ram\u00edrez Laverde<\/strong>, <em>SVP global<\/em> de <strong>Ron Bacard\u00ed.<\/strong><\/p>\n<p>La campa\u00f1a se emitir\u00e1 en todo el mundo y se amplificar\u00e1 a trav\u00e9s de diversos canales de v\u00eddeo en l\u00ednea y en las redes sociales, con apoyo adicional mediante OOH e im\u00e1genes fijas. <strong>C, XOXO<\/strong> se estrenar\u00e1 en las plataformas de <em>streaming\u00a0<\/em>mundiales este verano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En esta primera campa\u00f1a, la actriz y cantante protagoniza un spot ambientado con su nueva canci\u00f3n \u00abI Luv It\u00bb.<\/p>\n","protected":false},"author":10966,"featured_media":191281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,2227],"class_list":["post-191280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Camila Cabello se convierte en la nueva imagen global de Bacard\u00ed<\/title>\n<meta name=\"description\" content=\"Desarrollada en colaboraci\u00f3n con BBDO Nueva York, la campa\u00f1a muestra a la estrella del pop movi\u00e9ndose al ritmo de su contagioso nuevo tema.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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