{"id":191158,"date":"2024-04-08T11:12:43","date_gmt":"2024-04-08T09:12:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=191158"},"modified":"2024-04-08T15:45:27","modified_gmt":"2024-04-08T13:45:27","slug":"rafael-fernandez-de-telefonica-elegido-presidente-del-jurado-eficacia-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=191158","title":{"rendered":"Rafael Fern\u00e1ndez, de Telef\u00f3nica, elegido presidente del jurado Eficacia 2024"},"content":{"rendered":"<p><b>Los Premios a la Eficacia de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea), con el apoyo de Scopen, arrancan la edici\u00f3n de 2024 con la apertura de inscripciones, hasta el 31 de mayo. Al frente del jurado, como presidente, se encuentra Rafael Fern\u00e1ndez de Alarc\u00f3n, director global de marca, patrocinios y medios de Telef\u00f3nica.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este a\u00f1o, como novedad t\u00e9cnica, la agencia que gane el <\/span><b>Gran Premio <\/b><span style=\"font-weight: 400;\">sumar\u00e1 cinco puntos frente a los tres anteriores. Y, para optar al premio a la <\/span><b>Agencia del A\u00f1o<\/b><span style=\"font-weight: 400;\">, esta deber\u00e1 haber ganado un trofeo en cualquiera de las categor\u00edas y haber tenido en lista corta casos\u00a0 finalistas de, como m\u00ednimo, tres clientes distintos.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como es habitual, en esta edici\u00f3n se celebrar\u00e1n tambi\u00e9n el<\/span><b> Seminario Eficacia<\/b><span style=\"font-weight: 400;\">, que tendr\u00e1 lugar el 7 de mayo; la <\/span><b>Jornada Internacional,<\/b><span style=\"font-weight: 400;\"> a primeros de octubre; los encuentros del <\/span><b>Club de Jurados<\/b><span style=\"font-weight: 400;\">, de primavera y oto\u00f1o; y continuar\u00e1 el<\/span><b> Programa Eficacia Universidades<\/b><span style=\"font-weight: 400;\">, ya en su VI edici\u00f3n.<\/span><\/p>\n<h3><b>Jurado<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Junto a Rafael Fern\u00e1ndez de Alarc\u00f3n, el jurado est\u00e1 compuesto por los miembros:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">-Elisa Brustoloni, CEO de dentsu X.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sarah Chemouli, CMO de P&amp;G Espa\u00f1a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Natalia Echeverr\u00eda, <\/span><i><span style=\"font-weight: 400;\">chief marketing &amp; digital officer<\/span><\/i><span style=\"font-weight: 400;\"> de McDonald`s Espa\u00f1a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fernando Fascioli, <\/span><i><span style=\"font-weight: 400;\">president UK &amp; Europe chairman Latin America <\/span><\/i><span style=\"font-weight: 400;\">de McCann Worldgroup \/ Jurado Internacional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rafael Gand\u00eda, director de marketing y comunicaci\u00f3n de Grefusa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I\u00f1igo de Luis, <\/span><i><span style=\"font-weight: 400;\">head of strategy<\/span><\/i><span style=\"font-weight: 400;\"> de Arena Media \/ Representante APG.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rafael Mart\u00ednez de Vega, chief Marketing officer de GroupM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00darsula Mej\u00eda, <\/span><i><span style=\"font-weight: 400;\">marketing director southern Europ<\/span><\/i><span style=\"font-weight: 400;\">e de Diageo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paco Mendoza, CEO de Publicis Espa\u00f1a, Digitas WYSIWYG*, Nurun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Santiago Migu\u00e9lez, director de marketing para Espa\u00f1a y Portugal\u00a0 de Hijos de Rivera.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Juan Manuel de la Nuez, presidente de Help! Ideas buenas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ileana del R\u00edo, <\/span><i><span style=\"font-weight: 400;\">head qualitative area<\/span><\/i><span style=\"font-weight: 400;\"> de GfK \/ Representante I + A.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Germ\u00e1n Silva, founder &amp; CEO de PINK.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soco Trejo, consultora independiente \/ representante de Club de Jurados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Co-secretarios: Silvia Bajo, directora general de la aea y C\u00e9sar Vacchiano, presidente &amp; CEO de Scopen.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La gala de entrega de premios tendr\u00e1 lugar <\/span><b>el 24 de octubre en el Teatro Real de Madrid.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hasta la fecha, desde 1997 son ya 3.807 los casos inscritos, 861 los trofeos entregados, 1.007 los anunciantes y 619 las agencias que han participado, destacando que, en cada edici\u00f3n, se\u00a0 incorporan nuevas compa\u00f1\u00edas que compiten por primera vez.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta edici\u00f3n los patrocinadores son JCDecaux, Jungle, NewixMedia, OMG y Vocento Medios.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Premios Eficacia arrancan la edici\u00f3n de 2024 con la apertura de inscripciones, hasta el 31 de mayo. La gala se celebrar\u00e1 el 24 de octubre en el Teatro Real de Madrid.<\/p>\n","protected":false},"author":30,"featured_media":191159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[904],"class_list":["post-191158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-premios-eficacia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rafael Fern\u00e1ndez, de Telef\u00f3nica, elegido presidente del jurado Eficacia 2024<\/title>\n<meta name=\"description\" content=\"La gala de entrega de premios tendr\u00e1 lugar el 24 de octubre en el Teatro Real de Mad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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