{"id":190941,"date":"2024-04-03T12:51:09","date_gmt":"2024-04-03T10:51:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=190941"},"modified":"2024-04-03T16:18:54","modified_gmt":"2024-04-03T14:18:54","slug":"ducati-elige-a-phd-media-como-su-nueva-agencia-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190941","title":{"rendered":"Ducati elige a PHD Media como su nueva agencia de medios"},"content":{"rendered":"<p><b>El fabricante italiano de motocicletas Ducati ha escogido a PHD Media para que se encargue de la estrategia de comunicaci\u00f3n en medios de la empresa en Espa\u00f1a y Portugal, en una nueva etapa para la marca en la pen\u00ednsula.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de la compa\u00f1\u00eda es impulsar el crecimiento de Ducati situando al cliente en el centro, al mismo tiempo que reafirma su posicionamiento premium. Tambi\u00e9n tiene en la agenda el reto de situar el mercado ib\u00e9rico como el segundo m\u00e1s importante de Europa, en t\u00e9rminos de cuota.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PHD Media desarrollar\u00e1 la estrategia de medio con el objetivo de que el fabricante italiano maximice su alcance y relevancia en la pen\u00ednsula ib\u00e9rica, as\u00ed como tambi\u00e9n acompa\u00f1ar\u00e1 a la empresa en los nuevos retos que llegan en la industria publicitaria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ducati ha elegido a la agencia de medios por su \u201ccreatividad estrat\u00e9gica, experiencia en el sector de la automoci\u00f3n\u00a0 e innovaci\u00f3n\u201d. El <\/span><b>director de marketing y comunicaci\u00f3n de Ducati, Pepe Soler-Roig<\/b><span style=\"font-weight: 400;\">, ha se\u00f1alado que apuestan \u201cfirmemente que con su visi\u00f3n creativa y estrat\u00e9gica en medios, podemos generar el impacto en el negocio que esperamos y obtener los objetivos marcados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PHD Media ya trabaja actualmente con otras marcas del Grupo Volkswagen.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda italiana quiere impulsar el crecimiento de la marca en la pen\u00ednsula y tiene el reto de situar este mercado en el segundo m\u00e1s importante de Europa.<\/p>\n","protected":false},"author":30,"featured_media":190944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6464],"class_list":["post-190941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ducati elige a PHD Media como su nueva agencia de medios<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda quiere impulsar el crecimiento de la marca en la pen\u00ednsula y tiene el reto de situar este mercado en el segundo m\u00e1s importante de Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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