{"id":190587,"date":"2024-03-26T10:53:17","date_gmt":"2024-03-26T09:53:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=190587"},"modified":"2024-03-26T11:00:04","modified_gmt":"2024-03-26T10:00:04","slug":"apple-alphabet-meta-y-amazon-investigadas-por-posibles-incumplimientos-de-la-dma","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190587","title":{"rendered":"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA"},"content":{"rendered":"<p><strong>A pesar de las medidas adoptadas para cumplir con la Ley de Mercados Digitales (DMA), en vigor desde el pasado 7 de marzo, Apple, Alphabet, Meta y Amazon ser\u00e1n investigadas por la Comisi\u00f3n Europea para ver si estas medidas son suficientes para garantizar la libre competencia en el \u00e1mbito digital de la Uni\u00f3n Europea.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, el organismo europeo revisar\u00e1 posibles incumplimientos relacionados con las medidas de Apple y Google de dejar a los desarrolladores que dirijan a sus usuarios para ofrecer productos fuera de sus tiendas de aplicaciones. En este \u00faltimo tambi\u00e9n se evaluar\u00e1 si Alphabet favorece servicios propios en los resultados de su motor de b\u00fasqueda como Google Shopping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de Apple, adem\u00e1s, se analizar\u00e1 si la firma estadounidense est\u00e1 facilitando a los usuarios elegir navegadores alternativos en sus tel\u00e9fonos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Respecto a Meta, la investigaci\u00f3n de la Comisi\u00f3n Europea se centrar\u00e1 en la decisi\u00f3n de la empresa de Mark Zuckerberg de ofrecer a los usuarios una suscripci\u00f3n a Facebook e Instagram para evitar ver publicidad. Y en Amazon, las pr\u00e1cticas que realiza en el ranking de su marketplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha recordado la comisaria de Competencia, Margrethe Vestager, estas compa\u00f1\u00edas han tenido mucho tiempo para cumplir con la ley, a\u00f1adiendo que la Comisi\u00f3n Europea ha trabajado con ellos para asegurar que cumplan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple, Alphabet, Meta y Amazon forman parte del grupo de seis compa\u00f1\u00edas consideradas guardianes en la DMA, junto con Microsoft y ByteDance. La Comisi\u00f3n Europea tendr\u00e1 un a\u00f1o para realizar su investigaci\u00f3n, y una vez concluida, las mismas se enfrentan a multas de hasta un 10% de su facturaci\u00f3n, o un 20% en el caso de conducta reincidente.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Europea evaluar\u00e1 las distintas medidas aplicadas por cuatro de los gatekeepers (guardianes) para cumplir con la Ley de Mercados Digitales. <\/p>\n","protected":false},"author":29,"featured_media":190592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154],"class_list":["post-190587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=190587\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La Comisi\u00f3n Europea evaluar\u00e1 las distintas medidas aplicadas por cuatro de los gatekeepers (guardianes) para cumplir con la Ley de Mercados Digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=190587\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-26T09:53:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T10:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA\",\"datePublished\":\"2024-03-26T09:53:17+00:00\",\"dateModified\":\"2024-03-26T10:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587\"},\"wordCount\":303,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg\",\"keywords\":[\"ecommerce\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=190587\",\"name\":\"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg\",\"datePublished\":\"2024-03-26T09:53:17+00:00\",\"dateModified\":\"2024-03-26T10:00:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=190587\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190587#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=190587","og_locale":"es_ES","og_type":"article","og_title":"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"La Comisi\u00f3n Europea evaluar\u00e1 las distintas medidas aplicadas por cuatro de los gatekeepers (guardianes) para cumplir con la Ley de Mercados Digitales.","og_url":"https:\/\/ipmark.com\/?p=190587","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-03-26T09:53:17+00:00","article_modified_time":"2024-03-26T10:00:04+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=190587#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=190587"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA","datePublished":"2024-03-26T09:53:17+00:00","dateModified":"2024-03-26T10:00:04+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=190587"},"wordCount":303,"image":{"@id":"https:\/\/ipmark.com\/?p=190587#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg","keywords":["ecommerce"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=190587","url":"https:\/\/ipmark.com\/?p=190587","name":"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=190587#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=190587#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg","datePublished":"2024-03-26T09:53:17+00:00","dateModified":"2024-03-26T10:00:04+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=190587#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=190587"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=190587#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-alphabet-meta-amazon-investigadas-por-incumplimiento-dma.jpg","width":1140,"height":635,"caption":"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=190587#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Apple, Alphabet, Meta y Amazon, investigadas por posibles incumplimientos de la DMA"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/190587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190587"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/190587\/revisions"}],"predecessor-version":[{"id":190593,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/190587\/revisions\/190593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/190592"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}