{"id":190451,"date":"2024-03-22T14:01:16","date_gmt":"2024-03-22T13:01:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=190451"},"modified":"2024-03-22T14:01:16","modified_gmt":"2024-03-22T13:01:16","slug":"ias-obtiene-acreditacion-mrc-de-visibilidad-en-youtube","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190451","title":{"rendered":"IAS obtiene la acreditaci\u00f3n de MRC de visibilidad en Youtube"},"content":{"rendered":"<p><strong>Integral Ad Science (IAS) ha obtenido la acreditaci\u00f3n del Consejo de Calificaci\u00f3n de Medios (MRC, por sus siglas en ingl\u00e9s) por su sistema integrado de c\u00e1lculo y reporte de datos de terceros sobre la visibilidad de v\u00eddeos de Youtube para desktop y m\u00f3vil, utilizando el Ads Data Hub for Measurement Partners (ADH-MP) de Google.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La acreditaci\u00f3n del MRC abarca el c\u00e1lculo y reporte de terceros de IAS sobre los datos de medici\u00f3n de Google ADH-MP para los servicios de Google Ads, Display &amp; Video 360 y YouTube Reserve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El c\u00e1lculo y los reportes se realizan sobre las impresiones de Google YouTube Video, las impresiones de v\u00eddeo visibles y las m\u00e9tricas de <em>viewability<\/em> para desktop, web m\u00f3vil y entornos in-app. Los formatos publicitarios incluyen los anuncios<em> skippable in-stream,<\/em> los anuncios<em> in-stream<\/em> de YouTube y los anuncios <em>bumper.\u00a0<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>George Ivie,<\/strong> CEO y director ejecutivo de<strong> MRC<\/strong>, ha felicitado a IAS por la acreditaci\u00f3n conseguida y ha recordado que la expansi\u00f3n de esta \u00faltima permite a la firma seguir \u201cdemostrando su compromiso con la transparencia y el proceso del MRC\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este \u00faltimo logro demuestra una vez m\u00e1s el compromiso de IAS por aportar m\u00e1s transparencia y calidad a todos los \u00e1mbitos del panorama de la medici\u00f3n digital, se\u00f1alan desde IAS.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La acreditaci\u00f3n del MRC abarca el c\u00e1lculo y reporte de terceros de IAS sobre los datos de medici\u00f3n de Google ADH-MP para los servicios de Google Ads, Display &#038; Video 360 y YouTube Reserve. <\/p>\n","protected":false},"author":29,"featured_media":190453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[175,50],"class_list":["post-190451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inversion-publicitaria","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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