{"id":190258,"date":"2024-03-20T12:26:52","date_gmt":"2024-03-20T11:26:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=190258"},"modified":"2024-03-20T14:24:04","modified_gmt":"2024-03-20T13:24:04","slug":"the-house-of-suntory-cubre-de-telas-japonesas-la-puerta-de-alcala","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190258","title":{"rendered":"The House of Suntory cubre de telas japonesas la Puerta de Alcal\u00e1"},"content":{"rendered":"<p><strong>The House of Suntory regresa a nuestro pa\u00eds con la marca de whiskey japon\u00e9s Hibiki, anunciando su llegada con una lona digital que decora la Puerta de Alcal\u00e1, una de las cinco puertas que daban acceso a la Villa de Madrid.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Se trata de una acci\u00f3n simulada conocida como fake out of home (FOOH) mediante la cual se plantea un juego entre el mundo real y digital. Gracias al uso de im\u00e1genes grabadas y otras creadas mediante inteligencia artificial, <strong>la Puerta de Alcal\u00e1 se cubre con textiles donde se puede ver el logo de la marca y una botella de Hibiki.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La instalaci\u00f3n digital se completa con una composici\u00f3n floral<\/strong>, creada con las especies vegetales m\u00e1s representativas del pa\u00eds del Sol Naciente, como el musgo o el \u00e1rbol de Sakura.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"THE HOUSE OF SUNTORY CUBRE DE TELAS JAPONESAS LA TELA DE ALCAL\u00c1\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/E6e5a8yjABc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La acci\u00f3n, dise\u00f1ada junto a Agencia Tango\u00ba, permite vincular la herencia japonesa de la ense\u00f1a de whisky con el car\u00e1cter madrile\u00f1o. Para amplificar la campa\u00f1a en canales digitales, de la mano de Yellow Brick Road, la agencia ha contado con siete influencers &#8211; Tom\u00e1s Laso, Iv\u00e1n S\u00e1nchez, Juan Avellaneda, \u00c1lvaro L\u00f3pez Huerta, Jaime Astra\u00edn, Nacho Yanes y Javier Ausin- para mostrar esta acci\u00f3n en sus redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se suma un spot de 30 segundos, titulado <em>The Nature and Spirit of Japan<\/em>, dirigido por Roman Coppola y protagonizado por Keanu Reeves, que explora la cultura del whisky japon\u00e9s y profundiza en su proceso de elaboraci\u00f3n, mostrando una visita del reconocido actor a la destiler\u00eda Suntory.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se trata de una acci\u00f3n de fake out ot home (FOOH) con la que anuncia la llegada de Hibiki, su marca de whisky japon\u00e9s. <\/p>\n","protected":false},"author":29,"featured_media":190260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323],"class_list":["post-190258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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