{"id":190225,"date":"2024-03-20T14:10:02","date_gmt":"2024-03-20T13:10:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=190225"},"modified":"2024-03-20T14:10:02","modified_gmt":"2024-03-20T13:10:02","slug":"findus-lanza-primera-campana-pescado-television","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190225","title":{"rendered":"Findus lanza su primera campa\u00f1a de pescado en televisi\u00f3n"},"content":{"rendered":"<p><strong>Findus, marca de alimentos congelados pertenecientes al grupo\u00a0 Nomad Foods, lanza su primera campa\u00f1a para televisi\u00f3n basada en la gama de pescado preparado. Este spot invita a todos los consumidores a unirse a unos productos elaborados con la pesca sostenible.<\/strong><\/p>\n<p>\u201cCon esta campa\u00f1a, buscamos poner en valor la calidad y el sabor de nuestros productos de pescado preparado; pero, sobre todo, buscamos facilitar que todos los espa\u00f1oles puedan llevar de forma r\u00e1pida, sencilla y accesible a sus mesas lo mejor del mar\u201d, afirma <strong>Ana Rodr\u00edguez<\/strong>,<em> senior brand manager<\/em> de <strong>Findus Espa\u00f1a.<\/strong><\/p>\n<p>La campa\u00f1a de<strong>\u00a0Findus<\/strong> que tiene como <em>claim<\/em> <strong>\u2018S\u00famate a la nueva ola del pescado\u2019<\/strong> lleg\u00f3 el 18 de marzo y estar\u00e1 presente hasta el 12 de mayo en las principales cadenas de televisi\u00f3n, en otros canales digitales como<strong> Youtube<\/strong> y en redes sociales como Facebook e Instagram.<\/p>\n<h2>Otras acciones de Findus<\/h2>\n<p><strong>Findus lleva el mar a los hogares y el pasado 1 de marzo aplic\u00f3 precios m\u00e1s bajos<\/strong> respecto a los existentes en 2023 para todos los productos de su gama de pescado preparado con la finalidad de brindar calidad y accesibilidad. Todo ello en un contexto en el que el Instituto Nacional de Estad\u00edstica determina que el IPC de los productos de alimentaci\u00f3n <strong>fue el que m\u00e1s creci\u00f3 el a\u00f1o pasado con una tasa del 11,7%.<\/strong><\/p>\n<p>No obstante, El 28% de los espa\u00f1oles afirma no estar satisfecho con la cantidad de pescado que consume, a pesar de que <strong>nueve<\/strong><b> de cada 10 consideran que incluirlo en su dieta es clave para que \u00e9sta sea equilibrada y saludable. <\/b>En este sentido<b>,<\/b> <strong>Findus<\/strong> ya cuenta con<b> ocho referencias de producto <\/b>que proponen a sus consumidores una soluci\u00f3n sencilla, accesible y sostenible.<\/p>\n<p>Este a\u00f1o,<strong> los productos de pescado preparado crecieron con una subida del 7,4%.<\/strong> \u201cNuestro objetivo siempre ha sido proporcionar productos de calidad que se ajusten a las necesidades de nuestros consumidores. Entendemos las dificultades que enfrentan hoy en d\u00eda las familias en t\u00e9rminos de gastos cotidianos y, como marca, creemos que es fundamental responder a estas necesidades ofreciendo soluciones que ayuden a aliviar la presi\u00f3n financiera [&#8230;]\u201d, a\u00f1ade <strong>Ana Rodr\u00edguez<\/strong>, <em>senior brand manager<\/em> de <strong>Findus.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"S\u00famate a la nueva ola del pescado | Findus Espa\u00f1a\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/DKB-qpGKtKo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Findus cuenta con ocho referencias de producto que proponen a sus consumidores una soluci\u00f3n sencilla, accesible y sostenible.<\/p>\n","protected":false},"author":10966,"featured_media":190226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-190225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Findus lanza su primera campa\u00f1a de pescado en televisi\u00f3n<\/title>\n<meta name=\"description\" content=\"Findus cuenta con ocho referencias de producto que proponen a sus consumidores una soluci\u00f3n sencilla, accesible y sostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=190225\" \/>\n<meta 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