{"id":190181,"date":"2024-03-19T13:42:54","date_gmt":"2024-03-19T12:42:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=190181"},"modified":"2024-03-19T16:54:00","modified_gmt":"2024-03-19T15:54:00","slug":"comscore-integra-la-medicion-del-trafico-incremental-social-en-su-suite","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190181","title":{"rendered":"Comscore integra la medici\u00f3n del tr\u00e1fico incremental social en su suite"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Comscore ha anunciado la incorporaci\u00f3n de la medici\u00f3n de audiencias Social Incremental en la suite MMX Multi-Plataforma que posibilita medir el tr\u00e1fico incremental a trav\u00e9s de redes sociales.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda, a partir del 20 marzo ya estar\u00e1 disponible en Espa\u00f1a la medici\u00f3n de audiencias Social Incremental, que permite medir el tr\u00e1fico incrementales a trav\u00e9s de plataformas sociales y proporciona un alcance a nivel individuo deduplicado en desktop, dispositivos m\u00f3viles y redes sociales, ofreciendo as\u00ed una visi\u00f3n unificada de audiencias cross-plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon el lanzamiento de los datos MMX Multi-Plataforma de febrero de 2024, integraremos esta innovadora medici\u00f3n dentro de nuestra suite MMX para todo los usuarios. Aquellos soportes que ya se han suscrito a Social Incremental y hayan pasado por el proceso de autentificaci\u00f3n de sus perfiles sociales, ver\u00e1n que su dato de Total Digital Population ahora incluir\u00e1n el tr\u00e1fico incremental de los visitantes \u00fanicos de sus perfiles de Facebook, Instagram y X (anteriormente Twitter)\u201d, explican.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, la compa\u00f1\u00eda incorporar\u00e1 una serie de nuevas m\u00e9tricas que permitan medir est\u00e1 audiencia incremental procedente de redes sociales.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social-only UVs, audiencia exclusiva de redes sociales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Digital Population UVs, incluyendo redes sociales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edad media, incluyendo redes sociales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edad mediana, incluyendo redes sociales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demogr\u00e1ficos sobre Total Digital Population, incluyendo redes sociales, Desktop + Mobile, Social, Desktop y Mobile.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Los rankings de audiencias digitales de Comscore ahora informar\u00e1n sobre el tr\u00e1fico incluyendo redes sociales para entidades suscritas al servicio de medici\u00f3n y hayan autentificado sus perfiles sociales. Todav\u00eda los usuarios podr\u00e1n acceder a los informes Digital only (desktop + mobile) en MMX Multi-Plataforma.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma de medici\u00f3n anuncia la incorporaci\u00f3n de Social Incremental en su suite MMX Multi-Plataforma. <\/p>\n","protected":false},"author":29,"featured_media":190184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[398,148],"class_list":["post-190181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-investigacion","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore integra la medici\u00f3n del tr\u00e1fico incremental social en su suite - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=190181\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore integra la medici\u00f3n del tr\u00e1fico incremental social en su suite - 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