{"id":190145,"date":"2024-03-19T12:27:34","date_gmt":"2024-03-19T11:27:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=190145"},"modified":"2024-03-19T13:36:17","modified_gmt":"2024-03-19T12:36:17","slug":"trainline-lanza-primer-anuncio-television-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190145","title":{"rendered":"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a"},"content":{"rendered":"<p><strong>&#8216;Nuevas Amistades&#8217; es el primer anuncio de televisi\u00f3n en Espa\u00f1a de Trainline, la plataforma basada en la compra de billetes de tren y autob\u00fas en Europa. Para ello se ha unido a la agencia creativa Dude y entra dentro del concepto &#8216;Los mejores viajes empiezan con Trainline&#8217;.\u00a0<\/strong><\/p>\n<p><strong>El objetivo es asociar la marca con los grandes comienzos en todas las facetas de la cultura<\/strong>, con el fin de otorgar un mayor significado al valor que ofrece a sus usuarios, incluso antes de que su viaje haya comenzado. El anuncio encarna la esencia de la anticipaci\u00f3n y la emoci\u00f3n que acompa\u00f1a a cada viaje a los usuarios.<\/p>\n<p>Desde la planificaci\u00f3n hasta el momento en que se pisa el primer tren, Trainline busca resaltar la importancia de cada paso del viaje, subrayando que lo que se hace antes de embarcarse define el viaje en s\u00ed mismo. \u00abEstamos encantados de lanzar nuestro primer anuncio de televisi\u00f3n en Espa\u00f1a, un mercado prioritario para Trainline\u00bb,\u00a0 comenta <strong>Jo McClintock<\/strong>, <em>VP brand<\/em> de<strong> Trainline.<\/strong><\/p>\n<p>\u00abNosotros comprendemos que los viajes no solo se tratan de llegar a un destino, sino<br \/>\ntambi\u00e9n del viaje en s\u00ed mismo. <strong>Queremos inspirar a nuestros clientes a disfrutar de cada<\/strong><br \/>\n<strong>etapa<\/strong>, desde la planificaci\u00f3n hasta la llegada, y estamos seguros de que este anuncio transmite esa emoci\u00f3n\u00bb, contin\u00faa <strong>McClintock.\u00a0<\/strong><\/p>\n<p>La campa\u00f1a publicitaria est\u00e1 en emisi\u00f3n y<strong> continuar\u00e1 hasta el 24 de marzo<\/strong>, asegurando<strong> una cobertura significativa en los principales canales nacionales y auton\u00f3micos.<\/strong> Sin embargo, <strong>la campa\u00f1a seguir\u00e1 su curso a trav\u00e9s de diversos canales hasta finales de mayo<\/strong>, garantizando que su mensaje llegue a una amplia audiencia y se arraigue en la mente de los espectadores, inspir\u00e1ndoles a iniciar su pr\u00f3ximo viaje con entusiasmo.<\/p>\n<p><iframe loading=\"lazy\" title=\"Trainline | New Friendship 60s - Spanish\" src=\"https:\/\/player.vimeo.com\/video\/921168302?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La iniciativa encarna la esencia de la anticipaci\u00f3n y la emoci\u00f3n que acompa\u00f1a a cada viaje a los usuarios.<\/p>\n","protected":false},"author":10966,"featured_media":190147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-190145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"La iniciativa encarna la esencia de la anticipaci\u00f3n y la emoci\u00f3n que acompa\u00f1a a cada viaje a los usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=190145\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"La iniciativa encarna la esencia de la anticipaci\u00f3n y la emoci\u00f3n que acompa\u00f1a a cada viaje a los usuarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=190145\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-19T11:27:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T12:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Trainline.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a\",\"datePublished\":\"2024-03-19T11:27:34+00:00\",\"dateModified\":\"2024-03-19T12:36:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145\"},\"wordCount\":318,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Trainline.jpg\",\"keywords\":[\"marcas\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=190145\",\"name\":\"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Trainline.jpg\",\"datePublished\":\"2024-03-19T11:27:34+00:00\",\"dateModified\":\"2024-03-19T12:36:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La iniciativa encarna la esencia de la anticipaci\u00f3n y la emoci\u00f3n que acompa\u00f1a a cada viaje a los usuarios.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=190145\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Trainline.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Trainline.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Trainline marca el inicio de grandes aventuras con su primer anuncio televisi\u00f3n en Espa\u00f1a.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=190145#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a","description":"La iniciativa encarna la esencia de la anticipaci\u00f3n y la emoci\u00f3n que acompa\u00f1a a cada viaje a los usuarios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=190145","og_locale":"es_ES","og_type":"article","og_title":"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a","og_description":"La iniciativa encarna la esencia de la anticipaci\u00f3n y la emoci\u00f3n que acompa\u00f1a a cada viaje a los usuarios.","og_url":"https:\/\/ipmark.com\/?p=190145","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-03-19T11:27:34+00:00","article_modified_time":"2024-03-19T12:36:17+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Trainline.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=190145#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=190145"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a","datePublished":"2024-03-19T11:27:34+00:00","dateModified":"2024-03-19T12:36:17+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=190145"},"wordCount":318,"image":{"@id":"https:\/\/ipmark.com\/?p=190145#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Trainline.jpg","keywords":["marcas"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=190145","url":"https:\/\/ipmark.com\/?p=190145","name":"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=190145#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=190145#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Trainline.jpg","datePublished":"2024-03-19T11:27:34+00:00","dateModified":"2024-03-19T12:36:17+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La iniciativa encarna la esencia de la anticipaci\u00f3n y la emoci\u00f3n que acompa\u00f1a a cada viaje a los usuarios.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=190145#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=190145"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=190145#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Trainline.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Trainline.jpg","width":1140,"height":635,"caption":"Trainline marca el inicio de grandes aventuras con su primer anuncio televisi\u00f3n en Espa\u00f1a."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=190145#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Trainline lanza su primer anuncio de televisi\u00f3n en Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/190145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190145"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/190145\/revisions"}],"predecessor-version":[{"id":190180,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/190145\/revisions\/190180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/190147"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}