{"id":190123,"date":"2024-03-19T11:18:58","date_gmt":"2024-03-19T10:18:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=190123"},"modified":"2024-03-19T17:04:08","modified_gmt":"2024-03-19T16:04:08","slug":"bien-hechpo-bien-jugado-nueva-campana-la-once","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190123","title":{"rendered":"&#8216;Bien hecho, bien jugado&#8217;, lo nuevo de la ONCE"},"content":{"rendered":"<p><strong>La ONCE lanza una nueva campa\u00f1a de la mano de la agencia DDB bas\u00e1ndose en el concepto de \u00ablo que est\u00e1 bien hecho, bien est\u00e1\u00bb. Este refr\u00e1n se adapta a la finalidad de sus loter\u00edas, las mismas que permiten que personas con discapacidad se integren en la sociedad.<\/strong><\/p>\n<p>De esta manera, <a href=\"https:\/\/www.youtube.com\/watch?v=ds7qXmqoDy0\"><strong>La ONCE<\/strong><\/a> permite que miles de personas con ceguera o otro tipo de discapacidades tengan acceso a la educaci\u00f3n, as\u00ed como a un trabajo digno. As\u00ed es como en esta campa\u00f1a <strong>se muestran situaciones cercanas del d\u00eda a d\u00eda<\/strong> que la gente puede considerar \u00abbien hechas\u00bb.<\/p>\n<p>As\u00ed es como se pone de manifiesto la manera de actuar del cliente centrada en si piensas jugar a la ONCE, bien pensado y si compras un producto de<strong> la ONCE<\/strong>, bien hecho. La campa\u00f1a cuenta con diferentes piezas de distintas duraciones que ya se encuentran en emisi\u00f3n en los canales habituales: televisi\u00f3n, radio, prensa y digital. Con ellas, <strong>ONCE y DDB conf\u00edan en que los compradores sigan viendo que el premio m\u00e1s importante de las loter\u00edas de la ONCE es mejorar la vida de miles de personas con discapacidad.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ONCE y DDB conf\u00edan en que los compradores sigan viendo que el premio m\u00e1s importante es mejorar la vida de miles de personas con discapacidad.<\/p>\n","protected":false},"author":10966,"featured_media":190132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-190123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Bien hecho, bien 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Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-19T10:18:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T16:04:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/La-ONCE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" 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