{"id":190061,"date":"2024-03-18T13:50:27","date_gmt":"2024-03-18T12:50:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=190061"},"modified":"2024-03-18T16:35:31","modified_gmt":"2024-03-18T15:35:31","slug":"los-aevea-awards-obtienen-el-certificado-de-evento-sostenible","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=190061","title":{"rendered":"Los AEVEA AWARDS obtienen el certificado de evento sostenible"},"content":{"rendered":"<p><b>La celebraci\u00f3n de la primera gala de los <a href=\"https:\/\/ipmark.com\/aevea-awards-2024-los-ganadores-de-la-primera-edicion\/\" target=\"_blank\" rel=\"noopener\">Premios AEVEA AWARDS<\/a> ha cerrado esta convocatoria con buenos resultados. Adem\u00e1s de haber recibido una buena acogida por parte del sector, la huella de carbono de la noche del 21 de febrero se compens\u00f3 a trav\u00e9s de un proyecto de energ\u00eda hidroel\u00e9ctrica renovable para la isla de Sumatra (Indonesia), entre otras medidas aplicadas.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En ese sentido, la gala de entrega de premios, organizada por AEVEA, ha obtenido el certificado de evento sostenible que otorga<\/span><b> EventSost<\/b><span style=\"font-weight: 400;\">, entidad certificadora internacional de la industria de los eventos. La certificaci\u00f3n contempla m\u00e1s de 200 criterios de sostenibilidad aplicables a los eventos en funci\u00f3n de su tipolog\u00eda y premia el cumplimiento de las buenas pr\u00e1cticas sostenibles.<\/span><\/p>\n<h3><b>Medidas antes y durante el evento<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El evento de entrega de premios ha destacado por <\/span><b>la aplicaci\u00f3n de criterios sostenibles en toda la cadena de valor del evento<\/b><span style=\"font-weight: 400;\">, lo que ha supuesto no solamente minimizar al m\u00e1ximo la huella de carbono del mismo, sino tambi\u00e9n aplicar las medidas necesarias para aumentar el impacto positivo de tipo socioecon\u00f3mico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este compromiso se reflej\u00f3 en varios aspectos durante<\/span><b> la planificaci\u00f3n de la ceremonia de entrega de premios.<\/b><span style=\"font-weight: 400;\"> Desde los materiales utilizados, evitando el uso de elementos desechables y promoviendo la gesti\u00f3n eficiente de los recursos, hasta la utilizaci\u00f3n de elementos de impresi\u00f3n de gran formato realizados con tintas UVI, de l\u00e1tex o tintas al agua y libres de PVC.\u00a0\u00a0<\/span><\/p>\n<p><b>Previo al evento<\/b><span style=\"font-weight: 400;\">,<\/span><b> se realizaron acciones de concienciaci\u00f3n<\/b><span style=\"font-weight: 400;\">, promoviendo charlas de formaci\u00f3n y de sensibilizaci\u00f3n en materia de sostenibilidad a los diferentes equipos de trabajo y se aplicaron pol\u00edticas inclusivas para garantizar la participaci\u00f3n equitativa de todas las personas, independientemente de su g\u00e9nero. En cuanto a la <\/span><b>restauraci\u00f3n<\/b><span style=\"font-weight: 400;\">, se apost\u00f3 por un men\u00fa con productos de cercan\u00eda, materias primas frescas, y con productos de agricultura ecol\u00f3gica, con una cantidad planificada para prevenir el desperdicio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, la<\/span><b> herramienta empleada para el c\u00e1lculo de las emisiones de carbono <\/b><span style=\"font-weight: 400;\">generadas en este evento ha sido la desarrollada por la Fundaci\u00f3n Ecolog\u00eda y Desarrollo (ECODES). Para compensar la huella de carbono, se ha realizado a trav\u00e9s del <\/span><b>proyecto hidroel\u00e9ctrico del R\u00edo Musi (Sumatra, Indonesia)<\/b><span style=\"font-weight: 400;\">, una obra de ingenier\u00eda que aprovechar\u00e1 su caudal para generar energ\u00eda que llegar\u00e1 a trav\u00e9s de la red principalmente a las zonas rurales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cUn componente esencial de la industria del marketing experiencial es su compromiso con el\u00a0 desarrollo sostenible. La sostenibilidad garantiza que las agencias de eventos y la comunidad en\u00a0 la que est\u00e1n integradas tengan m\u00e1s oportunidades de futuro\u201d, se\u00f1al\u00f3 C\u00e9sar Gonz\u00e1lez, presidente\u00a0 de AEVEA.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La huella de carbono del evento de entrega de premios, celebrado el pasado 21 de febrero, se ha compensado a trav\u00e9s de un proyecto de energ\u00eda hidroel\u00e9ctrica renovable para la isla de Sumatra, en Indonesia.<\/p>\n","protected":false},"author":30,"featured_media":190062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[6516,6067],"class_list":["post-190061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-aevea-awards","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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