{"id":189966,"date":"2024-03-15T11:53:52","date_gmt":"2024-03-15T10:53:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=189966"},"modified":"2024-03-15T11:53:52","modified_gmt":"2024-03-15T10:53:52","slug":"callao-city-lights-comienza-a-comercializar-retargeting-mobile-con-3d","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189966","title":{"rendered":"Callao City Lights comienza a comercializar retargeting mobile con 3D"},"content":{"rendered":"<p><strong>Callao City Lights ha llegado a un acuerdo con Adgage, compa\u00f1\u00eda especializada en publicidad m\u00f3vil, para ofrecer a sus clientes retargeting mobile con piezas en 3D. Un servicio que permitir\u00e1 trasladar al entorno digital las creatividades 3D mostradas previamente en las pantallas de Circuito Gran V\u00eda y, de esta manera, reforzar m\u00e1s a\u00fan el recuerdo de las campa\u00f1as.\u00a0<\/strong><\/p>\n<p>El retargeting en 3D podr\u00e1 realizarse en display intersticial, ocupando toda la pantalla del terminal. Adem\u00e1s, fruto de este acuerdo, Callao City Lights ofrecer\u00e1 tambi\u00e9n retargeting mobile <strong>en redes sociales<\/strong> (Instagram, Facebook, YouTube y Tik Tok), en display y en v\u00eddeo pre roll.<\/p>\n<h3><strong>Primera acci\u00f3n<\/strong><\/h3>\n<p><strong>Turismo de las Islas Baleares<\/strong> ha sido el primer anunciante en utilizar este nuevo servicio. La estrategia mobile, en este caso combinando los formatos intersticial, v\u00eddeo pre roll y redes sociales, reimpact\u00f3 a individuos que hab\u00edan sido geolocalizados en la plaza del Callao durante la emisi\u00f3n de la campa\u00f1a de Islas Baleares.<\/p>\n<p>Bajo el lema \u2018<strong>Alma Mediterr\u00e1nea<\/strong>\u2019, la acci\u00f3n, desarrollada entre lel 24 de enero y 1 de febrero, coincidiendo con Fitur 2024, logr\u00f3 m\u00e1s de 5,4 millones de impactos en exterior y una viewability mobile media superior al 86%. Concretamente, los resultados en el entorno digital fueron destacados tanto con el video pre roll (VCR del 78% y visibilidad del 84%), como con el formato intersticial (CTR del 2,37% y visibilidad del 89%) y el v\u00eddeo en Facebook e Instagram (con un VCR del 0,61%). Esta acci\u00f3n reforz\u00f3 el recuerdo de la marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"ISLAS BALEARES CONQUISTA CALLAO CON ALMA MEDITERR\u00c1NEA\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-IZ0IljH6ZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Callao City Lights tambi\u00e9n ofrecer\u00e1 retargeting mobile en redes sociales, en display y en v\u00eddeo pre roll.<\/p>\n","protected":false},"author":30,"featured_media":189973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[323,2341],"class_list":["post-189966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-exterior","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Callao City Lights comienza a comercializar retargeting mobile con 3D<\/title>\n<meta name=\"description\" content=\"Callao City Lights tambi\u00e9n ofrecer\u00e1 retargeting mobile en redes sociales, en display y en v\u00eddeo pre roll.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=189966\" \/>\n<meta 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