{"id":189908,"date":"2024-03-14T14:23:26","date_gmt":"2024-03-14T13:23:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=189908"},"modified":"2024-03-14T16:53:33","modified_gmt":"2024-03-14T15:53:33","slug":"apple-estudia-lanzar-solucion-parecida-a-performance-max","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189908","title":{"rendered":"Apple estudia lanzar una soluci\u00f3n parecida a Performance Max"},"content":{"rendered":"<p><strong>Apple podr\u00eda estar siguiendo el ejemplo de Google y Meta con Performance Max y Advantage+, y lanzar una soluci\u00f3n para la colocaci\u00f3n autom\u00e1tica de creatividades de una campa\u00f1a en App Store.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan fuentes pr\u00f3ximas a la compa\u00f1\u00eda a las que ha tenido acceso Business Insider, <strong>Apple ha empezado a probar un producto similar a Google Performance Max y Meta Advantage+ con un peque\u00f1o grupo de anunciantes<\/strong> para la colocaci\u00f3n autom\u00e1tica de una campa\u00f1a, siguiendo un presupuesto y un alcance y CPA objetivos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actualmente, los formatos publicitarios que ofrece Apple se encuentran en el bot\u00f3n de b\u00fasqueda y en la p\u00e1gina de resultados de la App Store as\u00ed como en la p\u00e1gina de inicio. Y aunque desde la firma de la manzana mordida han pedido a los anunciantes participantes de las pruebas feedback para saber c\u00f3mo mejorar el rendimiento de sus anuncios de b\u00fasqueda (Apple Search Ads), <strong>se espera que dicha soluci\u00f3n se lance en los pr\u00f3ximos meses.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es posible, no obstante, que esta herramienta publicitaria venga con <strong>m\u00e1s ubicaciones en otras propiedades de Apple<\/strong>, m\u00e1s all\u00e1 de su tienda de aplicaciones, ya que seg\u00fan expertos de publicidad m\u00f3vil consultados por el diario econ\u00f3mico es la evoluci\u00f3n m\u00e1s natural. Entre estos nuevos emplazamientos, se citan <strong>anuncios en la aplicaci\u00f3n de Mapas, en Apple TV+ y en Apple Books.<\/strong> Lo indican tambi\u00e9n las <strong>contrataciones recientes de la firma estadounidense de perfiles de ad-tech y para la comercializaci\u00f3n de anuncios de televisi\u00f3n.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de la consultora Omdia,<strong> se prev\u00e9 que el negocio publicitario de Apple alcance los 7.000 millones de d\u00f3lares en 2024<\/strong>, unos 1.000 millones m\u00e1s que lo registrado en 2023.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple est\u00e1 probando con varios anunciantes una soluci\u00f3n que permite la colocaci\u00f3n autom\u00e1tica de una campa\u00f1a, siguiendo un presupuesto y audiencia y CPA objetivos. <\/p>\n","protected":false},"author":29,"featured_media":189912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[175,2341],"class_list":["post-189908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inversion-publicitaria","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple estudia lanzar una soluci\u00f3n parecida a Performance Max<\/title>\n<meta name=\"description\" content=\"Apple est\u00e1 probando con varios anunciantes una soluci\u00f3n que permite la colocaci\u00f3n autom\u00e1tica de una campa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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