{"id":189665,"date":"2024-03-12T10:59:27","date_gmt":"2024-03-12T09:59:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=189665"},"modified":"2024-03-12T16:27:56","modified_gmt":"2024-03-12T15:27:56","slug":"netflix-el-anunciante-del-ano-del-festival-el-sol-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189665","title":{"rendered":"Netflix, Anunciante del A\u00f1o del Festival El Sol 2024"},"content":{"rendered":"

El Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria, El Sol, ha elegido a Netflix como el Anunciante del A\u00f1o en la 38\u00ba edici\u00f3n del certamen, galard\u00f3n que reconoce la trayectoria creativa de una compa\u00f1\u00eda y los metales obtenidos a trav\u00e9s de sus distintos trabajos.\u00a0<\/b><\/p>\n

En las \u00faltimas convocatorias del festival, Netflix ha recibido m\u00e1s de una decena de premios. En concreto, en 2021, la campa\u00f1a <\/span>Unboxing Ibai<\/i><\/b> <\/a>de Lady Brava gan\u00f3 seis metales. Este trabajo presentaba la PlayStation 5 junto al influencer Ibai Llanos a trav\u00e9s de Twitch, realiz\u00e1ndose el primer cortometraje de ficci\u00f3n en directo. Alcanz\u00f3 a 3,5 millones de personas. En 2022, el trabajo <\/span>El bolso de Georgina <\/i><\/b><\/a>de David Madrid recibi\u00f3 siete metales.\u00a0<\/span><\/p>\n

En palabras del <\/span>director de marketing de Netflix en Espa\u00f1a y Portugal, Manuel Rom\u00e1n<\/b>, este galard\u00f3n \u201cnos emociona\u201d porque reconoce \u201cel esfuerzo y la dedicaci\u00f3n de las personas que siempre est\u00e1n pensando en conectar las mejores historias y nuestra marca con la gente\u201d. Y complet\u00f3 que en la compa\u00f1\u00eda tienen el lema de \u201chacer el mejor trabajo de nuestras vidas\u201d, lo que se traduce en \u201cla b\u00fasqueda constante de ideas que aprovechan la creatividad del equipo y a su vez conectan con el p\u00fablico\u201d.\u00a0<\/span><\/p>\n

Seg\u00fan el comunicado de El Sol, Netflix se distingue por su enfoque en la innovaci\u00f3n y experiencia de usuario, elementos clave que han impulsado la industria audiovisual.<\/span><\/p>\n

La 38\u00ba edici\u00f3n del Festival El Sol se celebrar\u00e1 los d\u00edas 30 y 31 de mayo en M\u00e1laga, en lugares emblem\u00e1ticos de la ciudad como el Teatro Cervantes y el Cine Alb\u00e9niz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este galard\u00f3n se entrega en reconocimiento a la apuesta que hacen las empresas por la creatividad, evidenciada por la relevancia y los premios que han conseguido a trav\u00e9s de sus agencias.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":189666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,2500,2341],"class_list":["post-189665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-el-sol","tag-publicidad"],"acf":[],"yoast_head":"\nNetflix, el Anunciante del A\u00f1o del Festival El Sol 2024<\/title>\n<meta name=\"description\" content=\"Este galard\u00f3n se entrega en reconocimiento a la apuesta que hacen las empresas por la creatividad, evidenciada por la relevancia y los premios que han conseguido a trav\u00e9s de sus agencias.\u00a0\" \/>\n<meta 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