{"id":189662,"date":"2024-03-12T11:14:13","date_gmt":"2024-03-12T10:14:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=189662"},"modified":"2024-03-12T16:31:10","modified_gmt":"2024-03-12T15:31:10","slug":"itziar-garcoa-directora-internacional-comunicacion-blablacar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189662","title":{"rendered":"Itziar Garc\u00eda, directora internacional de comunicaci\u00f3n y relaciones institucionales de BlaBlaCar"},"content":{"rendered":"<p><strong>BlaBlaCar, plataforma de viajes compartidos, nombra a Itziar Garc\u00eda su nueva directora internacional de comunicaci\u00f3n y relaciones institucionales. Con seis a\u00f1os cumplidos en la compa\u00f1\u00eda, Garc\u00eda ampli\u00f3 sus responsabilidades en distintos pa\u00edses hasta conseguir este puesto.<\/strong><\/p>\n<p>Itziar Garc\u00eda se pone, de esta manera, al frente del \u00e1rea de comunicaci\u00f3n de <strong>BlaBlaCar<\/strong> <strong>en 20 de los 21 mercados<\/strong> en los que la plataforma est\u00e1 presente, con la excepci\u00f3n de Francia, gestionada por Verena <strong>Butt D&#8217;Espous<\/strong>. Itziar coordinar\u00e1 los mercados de <strong>Iberia, Latinoam\u00e9rica, as\u00ed como Europa Central y Oriental.<\/strong><\/p>\n<p>En lo que respecta a <strong>Iberia<\/strong>, Garc\u00eda seguir\u00e1 co-dirigiendo el mercado espa\u00f1ol, segundo mercado hist\u00f3rico de <strong>BlaBlaCar<\/strong> que ha conseguido un nuevo r\u00e9cord de actividad en 2023. El foco en Latinoam\u00e9rica se centrar\u00e1 principalmente en Brasil, que se ha posicionado recientemente como el pa\u00eds con mayor actividad de los 21 mercados en los que la compa\u00f1\u00eda est\u00e1 presente.<\/p>\n<p>Tras m\u00e1s de siete a\u00f1os trabajando en el sector asegurador, Itziar Garc\u00eda decidi\u00f3 dar un giro a su trayectoria profesional para dedicarse a la comunicaci\u00f3n. Antes de su incorporaci\u00f3n a<strong> BlaBlaCar<\/strong>, <strong>Itziar<\/strong> trabaj\u00f3 en consultoras de comunicaci\u00f3n como <strong>Burson Marsteller y Edelman<\/strong>, donde ha desarrollado diversos proyectos de comunicaci\u00f3n corporativa, asuntos p\u00fablicos, gesti\u00f3n de crisis y dise\u00f1o e implementaci\u00f3n de estrategias de comunicaci\u00f3n para distintos clientes. Tales son los casos de <strong>el Consejo General del Notariado, AstraZeneca, Cerveceros de Espa\u00f1a, Alphabet o InLac. <\/strong><\/p>\n<p>Adem\u00e1s, Garc\u00eda es profesora invitada de comunicaci\u00f3n corporativa en la <strong>Universidad Complutense de Madrid, Universidad Carlos III y UNED<\/strong>, entre otras. Este nuevo cargo en BlaBlaCar no es el \u00fanico que ostenta actualmente <strong>Itziar Garc\u00eda<\/strong> ya que, adem\u00e1s, ha sido nombrada este a\u00f1o presidenta de <strong>Vivaces<\/strong>, la alianza de empresas por el impulso del medio rural.<\/p>\n<p>\u201cEs un privilegio poder vivir desde dentro c\u00f3mo BlaBlaCar sigue creciendo en 21 pa\u00edses en los que s\u00f3lo en 2023 hubo m\u00e1s de dos millones de reservas de viajes cada semana [&#8230;]. Adem\u00e1s, acompa\u00f1ar a otros cargos espa\u00f1oles de BlaBlaCar trabajando a nivel internacional como nuestro vicepresidente de plataforma,<strong> V\u00edctor M\u00e9ndez<\/strong>, habla de la importancia del mercado espa\u00f1ol para una compa\u00f1\u00eda europea que se ha convertido en una plataforma clave de la movilidad a nivel internacional\u201d , se\u00f1ala <strong>Itziar Garc\u00eda<\/strong> sobre su nuevo cargo en <strong>BlaBlaCar.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En lo que respecta a Iberia, Garc\u00eda seguir\u00e1 co-dirigiendo el mercado espa\u00f1ol, segundo mercado de BlaBlaCar.<\/p>\n","protected":false},"author":10966,"featured_media":189663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6523],"class_list":["post-189662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramiento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Itziar Garc\u00eda, nueva directora internacional de comunicaci\u00f3n y relaciones institucionales de BlaBlaCar<\/title>\n<meta name=\"description\" content=\"En lo que respecta a Iberia, Garc\u00eda seguir\u00e1 co-dirigiendo el mercado espa\u00f1ol, segundo mercado de BlaBlaCar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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