{"id":189493,"date":"2024-03-08T10:54:09","date_gmt":"2024-03-08T09:54:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=189493"},"modified":"2024-03-08T10:54:38","modified_gmt":"2024-03-08T09:54:38","slug":"liga-f-estrena-su-primera-gran-campana-publicitaria-abuelo-paco","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189493","title":{"rendered":"Liga F estrena su primera gran campa\u00f1a publicitaria \u2018Abuelo Paco\u2019"},"content":{"rendered":"<p><b>La Liga F, competici\u00f3n encargada de la Liga Profesional Femenina de F\u00fatbol, ha estrenado su primera gran campa\u00f1a publicitaria con motivo del D\u00eda Internacional de la Mujer (8 de marzo), tras presentar su <\/b><a href=\"https:\/\/ipmark.com\/entrevista\/pedro-malabia-director-general-de-estrategia-de-liga-f\/\" target=\"_blank\" rel=\"noopener\"><b>primera estrategia de marca<\/b><\/a><b> a finales del a\u00f1o pasado <\/b><b><i>Vamos ganando<\/i><\/b><b>.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el t\u00edtulo de <\/span><b><i>Abuelo Paco<\/i><\/b><span style=\"font-weight: 400;\">, la pieza audiovisual de la campa\u00f1a creada por la agencia El Ruso de Rocky, estar\u00e1 acompa\u00f1ada de una serie de iniciativas tanto en la retransmisi\u00f3n audiovisual como en los<\/span><b> estadios durante el fin de semana<\/b><span style=\"font-weight: 400;\"> como muestra de homenaje a todas las mujeres.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El spot principal recoge la historia de Paco y su hija embarazada de una ni\u00f1a. A lo largo del anuncio, el futuro abuelo cuenta a su futura nieta el futuro de cambios que le espera mientras ve un partido de f\u00fatbol femenino entre el FC Barcelona y el Real Madrid CF.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-189495\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-1024x570.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-1024x570.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-768x428.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2.jpg 1140w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-800x445.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/liga-f-2-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">El spot ha sido dirigido por Ana Garc\u00eda Rico, con Lee Films y tendr\u00e1 presencia en televisi\u00f3n y redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde Liga F tambi\u00e9n se <\/span><b>respaldar\u00e1 y dar\u00e1 visibilidad a las diferentes acciones que desarrollar\u00e1n los clubes<\/b><span style=\"font-weight: 400;\"> para reivindicar la plena participaci\u00f3n de la mujer en la sociedad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uno de los objetivos de Liga F es empoderar y educar a las futuras generaciones, naturalizando el papel de la mujer en el f\u00fatbol. La organizaci\u00f3n trabaja a diario para generar un impacto positivo en la sociedad m\u00e1s all\u00e1 del terreno de juego.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Liga F - &#039;Abuelo Paco&#039;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GUUoEEKhsyI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La organizaci\u00f3n junto a El Ruso de Rocky han lanzado esta primera campa\u00f1a que tendr\u00e1 visibilidad en los estados durante el fin de semana.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":189494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-189493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liga F estrena su primera gran campa\u00f1a publicitaria \u2018Abuelo Paco\u2019<\/title>\n<meta name=\"description\" content=\"La organizaci\u00f3n junto a El Ruso de Rocky han lanzado esta primera campa\u00f1a que tendr\u00e1 visibilidad en los estados durante el fin de semana, como homenaje a todas las mujeres.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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