{"id":189431,"date":"2024-03-07T13:15:36","date_gmt":"2024-03-07T12:15:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=189431"},"modified":"2024-03-07T15:15:07","modified_gmt":"2024-03-07T14:15:07","slug":"marisa-ortiz-alvarado-directora-marketing-mediterranea-group","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189431","title":{"rendered":"Marisa Ortiz Alvarado, nueva directora de marketing de Mediterr\u00e1nea Group"},"content":{"rendered":"<p><strong>Mediterr\u00e1nea Group, empresa de servicios globales de restauraci\u00f3n colectiva, ficha a Marisa Ortiz Alvarado como su nueva directora de marketing y comunicaci\u00f3n. Esta profesional presenta un perfil estrat\u00e9gico para desarrollar y ejecutar la estrategia de negocio de todo el grupo.<\/strong><\/p>\n<p>Con la finalidad de reflejar los valores de flexibilidad y cercan\u00eda de la compa\u00f1\u00eda, as\u00ed como los objetivos de fortalecer y potenciar el desarrollo de la marca, <strong>Marisa<\/strong> entra a <strong>Mediterr\u00e1nea Group<\/strong> con 15 a\u00f1os de experiencia a sus espaldas. La comunicaci\u00f3n y el marketing han sido sus fortalezas al trabajar como<em> global head of marketing<\/em> en grupo <strong>Kl\u00e9pierre<\/strong>, donde llev\u00f3 a cabo las operaciones de negocio de la compa\u00f1\u00eda en 12 pa\u00edses.<\/p>\n<p>Previamente, <strong>Marisa Ortiz Alvarado<\/strong> tambi\u00e9n ha ocupado roles destacados en otras empresas reconocidas del sector como<strong> Kellogg&#8217;s o General Mills.<\/strong> En esta \u00faltima, gestion\u00f3 durante un lustro el marketing de las tiendas propias de <strong>H\u00e4agen-Dazs<\/strong>, mientras que en Kellogg\u00b4s contribuy\u00f3 al desarrollo del canal de consumo de impulso.<\/p>\n<p>Marisa aportar\u00e1 valor al posicionamiento y crecimiento de la reputaci\u00f3n y reconocimiento de las marcas de Mediterr\u00e1nea Group, as\u00ed como los planes de negocio de la multinacional. Marisa desarrollar\u00e1 una estrategia omnicanal de marketing para explotar al m\u00e1ximo el potencial que la firma posee en un instante como este.<\/p>\n<p>\u00abEstoy feliz de unirme al equipo de Mediterr\u00e1nea Group en este momento de crecimiento y transformaci\u00f3n\u00bb, apunta Marisa. \u00abEspero poder aportar mi experiencia para fortalecer la estrategia de posicionamiento y comunicaci\u00f3n de la compa\u00f1\u00eda, y contribuir al \u00e9xito continuo de la marca\u00bb, declara <strong>Marisa Ortiz Alvarado<\/strong>.<\/p>\n<p>El nombramiento de <strong>Marisa Ortiz<\/strong> en este cargo remarca el compromiso de la compa\u00f1\u00eda por atraer y retener el mejor talento del mercado. Con su llegada, <strong>la compa\u00f1\u00eda potenciar\u00e1 esta \u00e1rea con el objetivo de alinear la estrategia comunicativa y de marketing<\/strong> al rumbo de crecimiento y relevancia que est\u00e1 cosechando en t\u00e9rminos de negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marisa aportar\u00e1 valor al posicionamiento, el crecimiento de la reputaci\u00f3n y reconocimiento de las marcas del grupo.<\/p>\n","protected":false},"author":10966,"featured_media":189432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6470],"class_list":["post-189431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-anuncio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marisa Ortiz Alvarado, directora de 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