{"id":189377,"date":"2024-03-07T09:50:38","date_gmt":"2024-03-07T08:50:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=189377"},"modified":"2024-03-07T15:26:38","modified_gmt":"2024-03-07T14:26:38","slug":"carat-nueva-agencia-medios-alsea-potenciar-estrategia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189377","title":{"rendered":"Carat, nueva agencia de medios de Alsea"},"content":{"rendered":"<p><strong>Alsea, operador en establecimientos de comida r\u00e1pida, cafeter\u00edas y comida casual en Am\u00e9rica Latina y Espa\u00f1a, eligi\u00f3 a Carat, del grupo dentsu, como su agencia de medios. La agencia colaborar\u00e1 con la estrategia de medios para las marcas de la compa\u00f1\u00eda en Espa\u00f1a, M\u00e9xico, Portugal, Francia, Holanda, Colombia, Argentina, Chile y Uruguay.<\/strong><\/p>\n<p><strong>Alsea<\/strong> cuenta con un porfolio integrado por marcas como <strong>Domino\u2019s Pizza, Starbucks, Foster\u2019s Hollywood, Ginos, Vips, TGI Fridays<\/strong>, entre otras. Con casi 35 a\u00f1os de historia, Alsea tiene el prop\u00f3sito de entregar felicidad y experiencias llenas de sabor a sus clientes, a trav\u00e9s de un porfolio multimarca que <strong>opera m\u00e1s de 4.500 unidades a nivel global.<\/strong><\/p>\n<p>El proceso fue liderado por <strong>Andy Berman<\/strong>,<em> chief growth officer<\/em> de <strong>dentsu Latinoam\u00e9rica<\/strong> y<strong> Antonio Ariz\u00f3n<\/strong>, <em>managing director<\/em> de <strong>Carat Madrid.<\/strong> La propuesta ganadora fue trabajada con las tecnolog\u00edas propietarias de dentsu, como CCS, y un <em>framework <\/em>estrat\u00e9gico que aporta soluciones integradas<em> end to end.<\/em><\/p>\n<p>\u201cEsta asignaci\u00f3n es una prueba m\u00e1s del gran ciclo que estamos atravesando como <strong>Carat y dentsu.<\/strong> Como agencia l\u00edder en el mercado espa\u00f1ol es una gran satisfacci\u00f3n contar con la confianza de <strong>Alsea<\/strong>, cuyas marcas forman parte de todas nuestras vidas. Queremos contribuir en su proceso de consolidaci\u00f3n y expansi\u00f3n con nuestro conocimiento demostrado del consumidor, know-how en planificaci\u00f3n, innovaci\u00f3n, an\u00e1lisis de datos y medici\u00f3n\u00bb, declara <strong>Antonio Ariz\u00f3n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La propuesta ganadora fue trabajada con las tecnolog\u00edas propietarias de dentsu y contribuir\u00e1 a la estrategia de la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":10966,"featured_media":189457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2226],"class_list":["post-189377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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