{"id":189309,"date":"2024-03-06T16:56:46","date_gmt":"2024-03-06T15:56:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=189309"},"modified":"2024-03-06T16:56:46","modified_gmt":"2024-03-06T15:56:46","slug":"bintoo-samba-tv-unen-soluciones-avanzadas-targeting","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189309","title":{"rendered":"Beintoo y Samba TV se unen para lanzar soluciones avanzadas de targeting"},"content":{"rendered":"<p><strong>Beintoo, la compa\u00f1\u00eda de publicidad digital, filial del grupo Mediaset especializada <\/strong><strong>en estrategias de publicidad digital, y Samba TV, el proveedor l\u00edder de tecnolog\u00eda de TV para datos de audiencia y medici\u00f3n omni-pantalla, han anunciado la integraci\u00f3n de su <em>first party data<\/em> de audiencia de TV en Espa\u00f1a y Alemania.<\/strong><\/p>\n<p>Las marcas y agencias que utilicen la plataforma de<strong> Beintoo<\/strong> se beneficiar\u00e1n de los datos de TV 100% opt-in de <strong>Samba TV<\/strong>, impulsados por la tecnolog\u00eda de <strong>reconocimiento autom\u00e1tico de contenidos (ACR)<\/strong> integrada en <strong>m\u00e1s de 20 marcas de TV en todo el mundo. <\/strong><\/p>\n<p>La integraci\u00f3n proporcionar\u00e1 informaci\u00f3n en tiempo real sobre la exposici\u00f3n y el consumo de <strong>anuncios de televisi\u00f3n en televisi\u00f3n lineal, dispositivos digitales y plataformas de <\/strong><em><strong>streaming<\/strong>. <\/em>Los anunciantes pueden planificar de forma hol\u00edstica, lograr un mayor alcance y optimizar la eficacia entre pantallas. Como parte de las nuevas capacidades de segmentaci\u00f3n, las audiencias geo comportamentales de <strong>Beintoo<\/strong> se enriquecer\u00e1n con los datos de audiencia de<strong> Samba TV<\/strong> para un mayor alcance y precisi\u00f3n.<\/p>\n<p>\u00abLos anunciantes buscan activamente formas m\u00e1s eficaces de dirigirse a audiencias incrementales para seguir creciendo en el espacio digital, que sigue atrayendo la mayor inversi\u00f3n en medios. Nuestra colaboraci\u00f3n con Samba TV en Espa\u00f1a y Alemania est\u00e1 dando excelentes resultados. Introduce una nueva capa de datos y an\u00e1lisis en tiempo real en la plataforma de Beintoo, aportando a nuestros clientes nuevas soluciones de segmentaci\u00f3n omnicanal muy avanzadas y precisas\u00bb, manifiesta <strong>Marilena Pellegrini<\/strong>, CRO de <strong>Beintoo.<\/strong><\/p>\n<p>\u00abPor su dise\u00f1o, la integraci\u00f3n de nuestros <em>first party dat<\/em>a de televisi\u00f3n con la tecnolog\u00eda de Beintoo, refuerza la capacidad del anunciante para comprender el comportamiento de los espectadores y lograr el tan buscado alcance incremental. Estamos entusiasmados con esta asociaci\u00f3n para ayudar a los anunciantes en Espa\u00f1a y Alemania a asegurar el m\u00e1ximo retorno de su inversi\u00f3n en medios\u00bb, concluye <strong>Aden Zaman<\/strong>,<em> chief commercial officer<\/em> de<strong> Samba TV.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La integraci\u00f3n proporcionar\u00e1 informaci\u00f3n en tiempo real sobre el consumo de anuncios de televisi\u00f3n en televisi\u00f3n lineal, dispositivos digitales y plataformas de streaming.<\/p>\n","protected":false},"author":10966,"featured_media":189311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-189309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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