{"id":189258,"date":"2024-03-05T14:05:23","date_gmt":"2024-03-05T13:05:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=189258"},"modified":"2024-03-05T16:53:50","modified_gmt":"2024-03-05T15:53:50","slug":"arena-media-estrena-imagen-de-marca-bajo-el-concepto-aaaah","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189258","title":{"rendered":"Arena Media estrena imagen de marca bajo el concepto AAAAH"},"content":{"rendered":"<p><strong>Arena Media presenta nueva imagen de marca bajo el concepto AAAAH, que recoge las reacciones que muestran los clientes y partners de la agencia de medios de Havas Group. El nuevo logotipo deja atr\u00e1s el color rojo para pasar al azul claro y apuesta por una paleta de colores m\u00e1s moderna acorde con la personalidad de la marca.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva identidad de marca ha sido dise\u00f1ada por la agencia creativa Lady Brava y muestra bajo el concepto AAAAH c\u00f3mo la agencia de medios ha venido construy\u00e9ndose en torno a sus clientes y no al rev\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>El concepto se ha plasmado en una pieza audiovisual que recoge las distintas reacciones que despierta Arena entre sus clientes y partners<\/strong> en diferentes \u2018momentos A\u2019: un \u2018AAAAH\u2019 ante una explicaci\u00f3n, un \u2018\u00a1AJ\u00c1!\u2019 ante un descubrimiento; un \u2018\u00a1AH!\u2019 de sorpresa, un \u2018AAAALA\u2019 de fascinaci\u00f3n o un \u2018AAAANDA\u2019 al darse cuenta de algo.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4U51E_fhsAw?si=xsRkg2KQ8-jdLIwJ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa actitud de Arena siempre ser\u00e1 su elemento diferencial y gracias a ello seguimos siendo capaces de sorprender a nuestros clientes y colaboradores\u201d, ha se\u00f1alado <strong>\u00d3scar Dorda<\/strong>, reci\u00e9n nombrado director general de <strong>Havas Media Network.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon esta nueva imagen de marca pretendemos reforzar la visi\u00f3n de que Arena se construye en torno a sus clientes, con el prop\u00f3sito de anticiparse a los cambios del mercado para identificar oportunidades y convertirlas en v\u00edas de crecimiento, definiendo as\u00ed soluciones diferentes para cada cliente seg\u00fan sus necesidades\u201d, a\u00f1ade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva imagen incluye tambi\u00e9n un <strong>nuevo logotipo que muestra una doble A que forma a su vez una M.<\/strong> Cambia el color corporativo <strong>del hist\u00f3rico rojo al azul claro<\/strong> y apuesta por una paleta de colores m\u00e1s moderna y acorde con la personalidad de la marca &#8211; exploradora, innovadora, inconformista, generosa y honesta-. Incorpora adem\u00e1s una colecci\u00f3n de stickers para WhatsApp.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva imagen incluye tambi\u00e9n un nuevo logotipo que muestra una doble A que forma a su vez una M, en color azul claro, y una colecci\u00f3n de stickers para WhatsApp. <\/p>\n","protected":false},"author":29,"featured_media":189260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2225],"class_list":["post-189258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arena Media estrena imagen de marca bajo el concepto AAAAH - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=189258\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arena Media estrena imagen de marca bajo el concepto AAAAH - 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