{"id":189237,"date":"2024-03-05T11:36:22","date_gmt":"2024-03-05T10:36:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=189237"},"modified":"2024-03-05T11:37:09","modified_gmt":"2024-03-05T10:37:09","slug":"cupra-nombra-a-ignasi-prieto-nuevo-chief-brand-officer","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189237","title":{"rendered":"Cupra nombra a Ignasi Prieto nuevo &#8216;chief brand officer&#8217;"},"content":{"rendered":"<p>El hasta ahora director global de marketing de SEAT S.A. asumir\u00e1 sus nuevas responsabilidades a partir del 1 de abril, <strong>reportar\u00e1 directamente al CEO de Cupra Wayne Griffiths<\/strong>, y trabajar\u00e1 en estrecha colaboraci\u00f3n con el recientemente nombrado vicepresidente ejecutivo Comercial de SEAT S.A., Sven Schuwirth.<\/p>\n<p>Entre sus responsabilidades, liderar\u00e1 las \u00e1reas de Marketing de Producto, Comunicaciones de Marketing y Marca &amp; Cliente de Cupra. Tambi\u00e9n dirigir\u00e1 la estrategia de Cupra Racing.<\/p>\n<p>\u201cCupra siempre busca desafiar las reglas de la industria. Por eso <strong>hemos creado este nuevo puesto, para impulsar la expansi\u00f3n de la marca a todos los niveles: desde el marketing a la marca y la atenci\u00f3n al cliente<\/strong>. Para asumir este cargo necesit\u00e1bamos a alguien con la ambici\u00f3n y la visi\u00f3n necesarias para llevar a Cupra al siguiente nivel. Ignasi Prieto es, sin duda, la persona indicada para el puesto. Ha demostrado siempre tener una visi\u00f3n 360\u00ba de la estrategia de marca y una actitud inconformista, que es exactamente lo que Cupra necesita para continuar con nuestro crecimiento imparable\u201d, ha explicado el CEO de Cupra, Wayne Griffiths.<\/p>\n<p>\u201cIgnasi Prieto asume este nuevo cargo en un momento decisivo para la marca, cuando <strong>Cupra se prepara para lanzar su mayor ofensiva de productos<\/strong>. Con sus conocimientos y experiencia, garantizar\u00e1 la alineaci\u00f3n y agilidad en las diferentes \u00e1reas de la marca y ser\u00e1 clave para asegurar un futuro de \u00e9xito para Cupra\u201d,ha a\u00f1adido Sven Schuwirth, vicepresidente ejecutivo comercial de SEAT S.A.<\/p>\n<p>Ignasi Prieto cuenta con <strong>20 a\u00f1os de experiencia en el \u00e1mbito del marketing y la publicidad dentro del sector del autom\u00f3vil<\/strong>. Su carrera en SEAT S.A. comenz\u00f3 en 2015 como responsable global de Brand Advertising y, tras dos a\u00f1os, asumi\u00f3 el cargo de responsable global de Brand Content, Sponsoring y Social Media de SEAT S.A. En enero de 2020, fue nombrado responsable global de Marketing de Cupra y, en octubre 2021, se convirti\u00f3 en el director global de Marketing de SEAT y Cupra.<\/p>\n<p>Antes de incorporarse a SEAT S.A., trabaj\u00f3 durante m\u00e1s de ocho a\u00f1os en Nissan Motor Corporation, donde ocup\u00f3 diversos puestos en publicidad, estrategia comercial y estrategia de venta al p\u00fablico. Tambi\u00e9n tiene una amplia experiencia como ejecutivo de cuentas en agencias de comunicaci\u00f3n y publicidad como McCann Erickson, Delvico Bates y TBWA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ignasi Prieto ha sido nombrado &#8216;chief brand officer&#8217; de Cupra, un cargo de nueva creaci\u00f3n en el que asumir\u00e1 la responsabilidad de liderar el crecimiento de la firma en su etapa de consolidaci\u00f3n como una de las marcas de autom\u00f3viles que m\u00e1s crece en Europa.<\/p>\n","protected":false},"author":14,"featured_media":189241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-189237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cupra nombra a Ignasi Prieto nuevo &#039;chief brand officer&#039; - 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