{"id":189226,"date":"2024-03-05T11:20:26","date_gmt":"2024-03-05T10:20:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=189226"},"modified":"2024-03-05T11:20:26","modified_gmt":"2024-03-05T10:20:26","slug":"babaria-evoluciona-identidad-de-marca-y-estrena-claim-global-betheeffect","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189226","title":{"rendered":"Babaria evoluciona identidad de marca y estrena claim global: #BeTheEffect"},"content":{"rendered":"<p>Este hito en la trayectoria de la marca global de origen valenciano va acompa\u00f1ado del estreno de la campa\u00f1a \u201cEl Casting no Casting\u201d, que busca demostrar que todos causamos m\u00e1s efecto del que creemos, y protagonizada por todos los participantes, sin excepci\u00f3n, que se presentaron al casting y que se convierten, as\u00ed, en<strong> la nueva imagen de la firma cosm\u00e9tica<\/strong>.<\/p>\n<p>Bajo el lema \u00abEl Casting no Casting\u00bb, Babaria busca resaltar el impacto positivo que cada individuo tiene en el mundo, presentando a todas las personas que participaron en el casting como la nueva imagen de la marca, bajo el hashtag <strong>#BeTheEffect<\/strong>.<\/p>\n<p>Esta iniciativa de Babaria surge en respuesta al <strong>s\u00edndrome del impostor<\/strong>, un fen\u00f3meno psicol\u00f3gico que afecta a un considerable porcentaje de la poblaci\u00f3n, donde el 64% de las personas sienten que no son suficientes y dudan del impacto de sus acciones. La marca ha querido desafiar esta percepci\u00f3n negativa demostrando que todos causan m\u00e1s efecto del que creen.<\/p>\n<p><iframe loading=\"lazy\" title=\"Babaria #BeTheEffect - Causas m\u00e1s efecto del que crees\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8kqVT_9JFC4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>La campa\u00f1a ha sido lanzada a nivel global, <strong>con participantes de m\u00e1s de 20 pa\u00edses present\u00e1ndose al casting y siendo seleccionados sin excepci\u00f3n<\/strong>. Esto ha generado una ola de emociones y alegr\u00eda entre los participantes, quienes ahora se convierten en embajadores de Babaria en todo el mundo.<\/p>\n<p>El lanzamiento de la campa\u00f1a se ha acompa\u00f1ado de un teaser en Instagram seguido por un <strong>v\u00eddeo\u00a0 en Instagram y Youtube, mostrando el proceso del casting y la emoci\u00f3n de los seleccionados<\/strong>. Adem\u00e1s, Babaria ha contado con <strong>la participaci\u00f3n de varios influencers reconocidos, como Noem\u00ed Galera y Marta Bustos<\/strong>, para amplificar el alcance de la campa\u00f1a en Espa\u00f1a.<\/p>\n<p><strong>Silvia Mu\u00f1oz, directora de marketing de Babaria<\/strong>, ha expresado su entusiasmo por esta campa\u00f1a global, destacando el impacto positivo que ha tenido en los participantes al hacerles comprender que todos causan un efecto significativo en el mundo.<\/p>\n<p>La campa\u00f1a se ha apoyado en <strong>dos de los productos m\u00e1s exitosos de Babaria, las l\u00edneas faciales Hyaluronic y Vitamin C<\/strong>, transmitiendo el mensaje de que todos somos #GenteconEfecto y que Babaria nos ayuda a resaltar a\u00fan m\u00e1s con sus productos de calidad.<\/p>\n<figure id=\"attachment_189228\" aria-describedby=\"caption-attachment-189228\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-189228 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M.jpg\" alt=\"\" width=\"800\" height=\"403\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M-300x151.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M-768x387.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M-100x50.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M-24x12.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M-36x18.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M-48x24.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Babaria_BeTheEffect_M-600x302.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-189228\" class=\"wp-caption-text\">Todos los participantes en el casting de Babaria.<\/figcaption><\/figure>\n<p><strong>El\u00edas Navarro, socio fundador de \u00c8xit-Up<\/strong>, la agencia creativa detr\u00e1s de la campa\u00f1a, se\u00f1al\u00f3 la importancia de este proyecto para convertir a Babaria en una marca global de cosm\u00e9tica facial, corporal y capilar, destacando el desaf\u00edo estrat\u00e9gico y creativo que supuso.<\/p>\n<p><strong>Patricia del Campo, copy creativa de \u00c8xit-Up<\/strong>, explic\u00f3 que la campa\u00f1a se bas\u00f3 en el concepto del \u00abEfecto\u00bb, destacando la importancia de transmitir este mensaje de empoderamiento en un sector tan competitivo como el de la cosm\u00e9tica.<\/p>\n<p>En resumen, la campa\u00f1a \u00abEl Casting no Casting\u00bb de Babaria no solo busca promover sus productos, sino tambi\u00e9n <strong>elevar la confianza y autoestima de las personas<\/strong> al demostrarles que todos tienen un efecto positivo en el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Babaria evoluciona su identidad defini\u00e9ndose como \u201cCosm\u00e9tica con Principios que causan Efecto\u201d y estrena claim de marca &#8216;Be The Effect&#8217;. <\/p>\n","protected":false},"author":14,"featured_media":189229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-189226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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