{"id":189042,"date":"2024-03-01T10:43:00","date_gmt":"2024-03-01T09:43:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=189042"},"modified":"2024-03-01T10:45:15","modified_gmt":"2024-03-01T09:45:15","slug":"perfil-del-mobile-gamer-espanol-mujer-mayor-de-35-anos-con-ingresos-medio-altos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=189042","title":{"rendered":"Perfil mobile gamer: Mujer, mayor de 35 a\u00f1os, con ingresos medio-altos"},"content":{"rendered":"<p><strong>Mujer, entre 35 y 54 a\u00f1os, con ingresos medio-altos y con uno o dos hijos, es el perfil mayoritario del usuario de juegos m\u00f3viles en Espa\u00f1a, seg\u00fan datos de GWI para Adsmovil. El 66% de los mobile gamers dedican entre 15 minutos y una hora diaria, principalmente, entre las seis de la tarde y las 12 de la noche.\u00a0<\/strong><\/p>\n<p>Los g\u00e9neros favoritos son para un 40% de los usuarios, seguido de<strong> puzzle (38 %), shooter (35 %) y deportes (33 %).<\/strong><\/p>\n<h3><strong>Oportunidad para las marcas<\/strong><\/h3>\n<p>Las marcas deben saber entender c\u00f3mo llegar y atraer a este p\u00fablico conectado, muy receptivo a la publicidad y con fuertes h\u00e1bitos digitales de compra. <strong>El 59% de los mobile gamers paga sus compras si utilizar dinero en efectivo<\/strong> y son muchos m\u00e1s propensos a invertir en experiencias (67%) que en un nuevo producto.<\/p>\n<p>Por otra parte, <strong>el 52% prefiere comprar en comercios locales o independientes<\/strong>, mientras que cuando est\u00e1n investigando un nuevo art\u00edculo, la mayor\u00eda utiliza motores de b\u00fasqueda o investiga opiniones de otros consumidores.<\/p>\n<p>Cabe destacar, recoge el estudio, que los jugadores m\u00f3viles tendr\u00e1n opiniones negativas a determinadas marcas si no tienen una experiencia positiva con el anuncio recibido. <strong>La publicidad mobile<\/strong> es aceptada entre este perfil de usuarios y reconocen ver anuncios m\u00e1s largos sin que esto influya sobre su percepci\u00f3n de la marca. En concreto, m\u00e1s del 85 % de los usuarios afirma que no cambia su percepci\u00f3n hacia una marca que le gusta despu\u00e9s de ver un anuncio largo en el m\u00f3vil y, <strong>si el anuncio proporciona recompensas de juego, el 42 % reconoce que se sentir\u00e1 m\u00e1s favorable hacia la marca.\u00a0<\/strong><\/p>\n<p>\u00abLos <strong>formatos\u00a0 de entretenimiento mobile<\/strong> son capaces de superar algunas de las limitaciones del resto de formatos digitales, por lo que las marcas deben considerarlos en sus planes para poder amplificar la cobertura y el impacto de sus campa\u00f1as publicitarias\u201d, se\u00f1ala el director general de Adsmovil Espa\u00f1a, Pedro Travesedo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s del 85% de los mobile gamers espa\u00f1oles no cambia su percepci\u00f3n de una marca despu\u00e9s de visualizar un anuncio largo en la app.<\/p>\n","protected":false},"author":30,"featured_media":189049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[109,2341],"class_list":["post-189042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-mobile","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perfil del mobile gamer espa\u00f1ol: Mujer, mayor de 35 a\u00f1os, con ingresos medio-altos<\/title>\n<meta name=\"description\" content=\"M\u00e1s del 85% de los mobile gamers espa\u00f1oles no cambia su percepci\u00f3n de una marca despu\u00e9s de visualizar un anuncio largo en la app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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