{"id":188807,"date":"2024-02-27T14:09:45","date_gmt":"2024-02-27T13:09:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=188807"},"modified":"2024-02-27T14:09:45","modified_gmt":"2024-02-27T13:09:45","slug":"exte-adquiere-talks-media-pubtech-forman-parte-skip-group","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=188807","title":{"rendered":"Exte adquiere Talks Media y Pubtech para avanzar en el mercado italiano"},"content":{"rendered":"<p><strong>Exte, nuevo grupo de ad-tech especializada en open-web, producto de la uni\u00f3n de SunMedia, Adpone y Rich Audience, ha<\/strong><strong>\u00a0adquirido Talks Media y Pubtech, que forman parte de la empresa matriz Skip Group.<\/strong><\/p>\n<p>Este movimiento tiene el objetivo de fortalecer la posici\u00f3n de<strong> Exte <\/strong>en el mercado italiano y reforzar el portafolio de servicios de la compa\u00f1\u00eda tanto en el territorio como a nivel internacional y <strong>supone un paso m\u00e1s en la estrategia de crecimiento de la compa\u00f1\u00eda.<\/strong><\/p>\n<p>\u00abLa adquisici\u00f3n de Talks Media y Pubtech, parte del grupo Skip, es un <em>fit<\/em> perfecto en nuestra organizaci\u00f3n y en nuestra visi\u00f3n del ecosistema publicitario digital. Su combinaci\u00f3n de creatividad y estrategia de contenido, junto con un enfoque en medios de calidad, se ajusta a la visi\u00f3n de Exte, y estamos emocionados de poder trabajar con el equipo de Skip Group para expandir la presencia de Exte en Italia y otros mercados internacionales\u00bb, asegura<strong> Fernando Garc\u00eda<\/strong>, CEO de<strong> Exte.<\/strong><\/p>\n<p><strong>Skip Group<\/strong> es una empresa italiana que incluye<strong> Talks Media<\/strong>, agencia de medios y contenido, y <strong>Pubtech<\/strong>, la empresa tecnol\u00f3gica editorial que ayuda a los editores a optimizar mejor sus elecciones de contenido y monetizaci\u00f3n.<\/p>\n<p>\u00abCuando conocimos al equipo de Exte, nos emocionamos de inmediato por lo que podr\u00edamos lograr juntos. La oferta tecnol\u00f3gica y el equipo humano son complementarios a los de Skip Group y comparten la misma visi\u00f3n a largo plazo\u00bb, se\u00f1ala<strong> Marco Iacobellis<\/strong>, CEO y fundador de <strong>Skip Group.<\/strong><\/p>\n<p>A nivel organizativo, <strong>Skip Group<\/strong> seguir\u00e1 operando, ahora como parte de<strong> Exte,<\/strong> bajo el liderazgo del mismo equipo directivo y mantendr\u00e1 a su plantilla de 19 empleados que se unir\u00e1n a los seis empleados con los que hasta ahora contaba Exte en Italia.<\/p>\n<p>\u00abCon esta integraci\u00f3n, nos posicionamos de inmediato como una opci\u00f3n s\u00f3lida en Italia para clientes innovadores que buscan publicidad que respeta la privacidad del usuario y con una oferta creativa y de contenido de calidad premium\u00bb, explica <strong>Carlo Poss<\/strong>, <em>managing director<\/em> de <strong>Exte Italia.<\/strong><\/p>\n<p>La integraci\u00f3n de los equipos y productos de EXTE y<strong> Skip Group<\/strong> comenzar\u00e1 de inmediato y se espera que se complete antes de fin de a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta adquisici\u00f3n supone un paso m\u00e1s en la estrategia de crecimiento de la compa\u00f1\u00eda y refuerza el portfolio de servicios de la misma.<\/p>\n","protected":false},"author":10966,"featured_media":188836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,2341],"class_list":["post-188807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXTE adquiere Talks Media y Pubtech, que forman parte de Skip Group<\/title>\n<meta name=\"description\" content=\"Esta 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