{"id":188792,"date":"2024-02-27T12:19:16","date_gmt":"2024-02-27T11:19:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=188792"},"modified":"2024-02-27T16:56:37","modified_gmt":"2024-02-27T15:56:37","slug":"zara-la-marca-mas-valiosa-de-espana-por-cuarta-vez-consecutiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=188792","title":{"rendered":"Zara, la marca m\u00e1s valiosa de Espa\u00f1a por cuarta vez consecutiva"},"content":{"rendered":"<p><strong>El buque insignia de Inditex, Zara, vuelve a liderar la lista de las 30 marcas m\u00e1s valiosas de nuestro pa\u00eds, al obtener una valoraci\u00f3n de 14.735 millones de euros, un 24% m\u00e1s que hace dos a\u00f1os.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Es la cuarta vez que la ense\u00f1a lidera el ranking que elabora cada dos a\u00f1os la consultora Interbrand, y que <strong>en 2023 sum\u00f3 un total de 55.873 millones de euros, un 10% m\u00e1s que en 2021<\/strong> y un 0,5% m\u00e1s que en 2019, lo que muestra una recuperaci\u00f3n del valor perdido durante la pandemia de coronavirus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos resultados del presente informe nos dicen que las marcas espa\u00f1olas m\u00e1s valiosas son capaces de seguir impulsando los resultados de las empresas. Y lo hacen en un entorno que invita al conservadurismo, a proteger el coraz\u00f3n del negocio y postergar la audacia para tiempos mejores. Sin embargo, es en periodos como los actuales cuando surgen las oportunidades porque cambian las normas, los est\u00e1ndares y los convencionalismos\u201d, ha explicado <strong>Nancy Villanueva<\/strong>, CEO de <strong>Interbrand para Iberia y Oriente Medio.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras Zara,<strong> Santander<\/strong> se posiciona como la segunda marca m\u00e1s valiosa de nuestro pa\u00eds, al obtener un precio de <strong>8.580 millones<\/strong>, un <strong>21% m\u00e1s<\/strong> que hace dos a\u00f1os. Le siguen <strong>Movistar<\/strong>, con <strong>7.287 millones (-14%)<\/strong>; <strong>BBVA<\/strong>, con <strong>5.643 millones (+18%)<\/strong> y<strong> CaixaBank<\/strong>, con <strong>2.261 millones (+16%).\u00a0<\/strong><\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"f6cc0ff2-7d52-4292-a86d-30b876b22aa2\" data-type=\"interactive\" data-title=\"30 MARCAS M\u00c1S VALIOSAS DE ESPA\u00d1A EN 2023\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">La marca de automoci\u00f3n<strong> Cupra<\/strong>, en el puesto 11, protagoniza la entrada m\u00e1s importante en el ranking, situ\u00e1ndose a las puertas del TOP 10 con un valor de<strong> 1.208 millones de euros<\/strong>. Tambi\u00e9n se incorporan <strong>Meli\u00e1 Hotels<\/strong>, en el escal\u00f3n 28, con un precio de<strong> 218 millones<\/strong>, y<strong> Logista<\/strong>, en el \u00faltimo pelda\u00f1o, con una valoraci\u00f3n de <strong>198 millones.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Loewe<\/strong>, la marca m\u00e1s antigua del ranking, es tambi\u00e9n<strong> la ense\u00f1a que m\u00e1s crece<\/strong> en estos dos \u00faltimos a\u00f1os: <strong>del orden de un 25% hasta los 481 millones.<\/strong> Le siguen Zara (+24%), Santander (+21%), BBVA (+18%) y Banco Sabadell (+16%).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca del buque insignia de Inditex obtiene una valoraci\u00f3n de 14.735 millones de euros, un 24% m\u00e1s que en 2021. <\/p>\n","protected":false},"author":29,"featured_media":188796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227],"class_list":["post-188792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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