{"id":188778,"date":"2024-02-27T10:51:49","date_gmt":"2024-02-27T09:51:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=188778"},"modified":"2024-02-27T17:33:54","modified_gmt":"2024-02-27T16:33:54","slug":"el-sol-estrena-la-seccion-salud-en-su-38o-edicion-del-festival","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=188778","title":{"rendered":"El Sol estrena la secci\u00f3n \u2018Salud\u2019 en su 38\u00ba edici\u00f3n del festival"},"content":{"rendered":"<p><b>El Sol, Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria ha incorporado la secci\u00f3n de \u2018Salud\u2019 a su portfolio, con el objetivo de premiar a las campa\u00f1as m\u00e1s innovadoras y efectivas en el \u00e1mbito de la salud y bienestar.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El certamen busca reconocer aquellos proyectos que hayan logrado comunicar de manera innovadora, diferencial y efectiva la importancia de la prevenci\u00f3n, el tratamiento y la investigaci\u00f3n en el \u00e1mbito de la salud. La<\/span><b> secci\u00f3n Salud cuenta con un total de cinco categor\u00edas<\/b><span style=\"font-weight: 400;\"> que celebran la capacidad de la publicidad para educar, inspirar y cambiar vidas a trav\u00e9s de<\/span> <span style=\"font-weight: 400;\">ideas, mensajes y estrategias creativas centradas en la salud y la industria farmac\u00e9utica.\u00a0<\/span><\/p>\n<h2><strong>Nuevas categor\u00edas<\/strong><\/h2>\n<p>Las cinco categor\u00edas\u00a0 de la nueva secci\u00f3n &#8216;Salud&#8217; son:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Salud y Bienestar. <\/b><span style=\"font-weight: 400;\">Reconoce piezas y campa\u00f1as que destacan la promoci\u00f3n de productos y servicios sin receta, as\u00ed como la educaci\u00f3n p\u00fablica para fomentar el autodiagn\u00f3stico y el cuidado de las personas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pharma<\/b><span style=\"font-weight: 400;\">, destinada a piezas o campa\u00f1as dirigidas a profesionales y comunidades de pacientes espec\u00edficos relacionados con el manejo de enfermedades.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Concienciaci\u00f3n sobre patolog\u00edas<\/b><span style=\"font-weight: 400;\">, campa\u00f1as realizadas por instituciones p\u00fablicas o privadas destinadas a difundir mensajes de salud.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bienestar animal y veterinaria,<\/b><span style=\"font-weight: 400;\"> campa\u00f1as y proyectos que han contribuido significativamente a la promoci\u00f3n de la salud de los animales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Innovaci\u00f3n en Salud,<\/b><span style=\"font-weight: 400;\"> iniciativas y proyectos que han incorporado soluciones innovadoras en todo lo relacionado con la Salud y bienestar.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Se entregar\u00e1 <\/span><b>oro, plata y bronce en cada una de las categor\u00edas<\/b><span style=\"font-weight: 400;\"> y <\/span><b>un Gran Premio<\/b><span style=\"font-weight: 400;\"> para el conjunto de la secci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las <a href=\"https:\/\/ipmark.com\/el-sol-presenta-campana-y-anuncia-apertura-inscripciones\/\" target=\"_blank\" rel=\"noopener\">inscripciones<\/a> ya est\u00e1n abiertas para todas las secciones y las agencias podr\u00e1n registrar sus piezas <\/span><b>hasta el 19 de abril de 2024<\/b><span style=\"font-weight: 400;\">, a trav\u00e9s de la web oficial de El Sol donde podr\u00e1n encontrar toda la informaci\u00f3n sobre secciones, categor\u00edas y requisitos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El certamen publicitario celebrar\u00e1 su 38\u00ba edici\u00f3n los d\u00edas 30 y 31 de mayo en M\u00e1laga, en espacios caracter\u00edsticos de la ciudad como son el Teatro Cervantes y el Cine Alb\u00e9niz. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva secci\u00f3n cuenta con cinco categor\u00edas: Salud y Bienestar, Pharma, Concienciaci\u00f3n sobre patolog\u00edas, Bienestar animal y veterinaria e Innovaci\u00f3n en Salud. Se entregar\u00e1 metal de oro, plata y bronce en cada categor\u00eda y un GP a la nueva secci\u00f3n.<\/p>\n","protected":false},"author":30,"featured_media":188779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,2500],"class_list":["post-188778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-el-sol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Sol estrena la secci\u00f3n \u2018Salud\u2019 en su 38\u00ba edici\u00f3n del festival<\/title>\n<meta name=\"description\" content=\"La secci\u00f3n cuenta con cinco categor\u00edas: Salud y Bienestar, Pharma, Concienciaci\u00f3n sobre patolog\u00edas, Bienestar animal y veterinaria e Innovaci\u00f3n en Salud.\" \/>\n<meta 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