{"id":188650,"date":"2024-02-23T11:41:19","date_gmt":"2024-02-23T10:41:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=188650"},"modified":"2024-02-23T13:03:20","modified_gmt":"2024-02-23T12:03:20","slug":"booking-en-el-punto-de-mira-de-competencia-por-practicas-anticompetitivas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=188650","title":{"rendered":"Booking, en el punto de mira de Competencia por pr\u00e1cticas anticompetitivas"},"content":{"rendered":"<p><b>La Comisi\u00f3n Nacional de los Mercados y la Competencia (CNMC) ha propuesto una sanci\u00f3n de 530 millones de d\u00f3lares (486 millones de euros) para Booking, por tener una posici\u00f3n dominante en el mercado. De ejecutarse esta multa, que a\u00fan no es oficial y podr\u00eda llegar en julio, ser\u00eda la mayor impuesta por el organismo espa\u00f1ol en su historia.<\/b><\/p>\n<p><b>Esta informaci\u00f3n ha sido reconocida por la propia plataforma de viajes y reservas<\/b><span style=\"font-weight: 400;\"> en la presentaci\u00f3n de sus resultados financieros el pasado 22 de febrero, cuya informaci\u00f3n ha sido remitida al regulador de mercados estadounidense, SEC. <strong>Desde Booking rechazan la sanci\u00f3n de Competencia<\/strong> y se\u00f1alan que recurrir\u00e1n si finalmente son multados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el comunicado, la plataforma recoge que \u201cla compa\u00f1\u00eda se anotado unas p\u00e9rdidas de 530 millones de d\u00f3lares en los resultados de 2023 relacionados con una decisi\u00f3n preliminar de la autoridad de competencia en Espa\u00f1a\u201d, asegura en los primeros p\u00e1rrafos de la informaci\u00f3n facilitada a la SEC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde la compa\u00f1\u00eda aseguran que \u201chemos colaborado activa y constructivamente con la investigaci\u00f3n de la CNMC\u201d. Y han compartido con Europa Press que se sienten \u201cdecepcionados\u201d con la propuesta y est\u00e1n desacuerdo con sus \u201cconclusiones\u201d.<\/span><\/p>\n<h3><b>Origen de la historia<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El origen de esta operaci\u00f3n nos lleva a octubre de 2022 cuando la CNMC en Espa\u00f1a inici\u00f3 una investigaci\u00f3n sobre las pr\u00e1cticas de la plataforma Booking.com, tras la denuncia de la <\/span><b>Asociaci\u00f3n Espa\u00f1ola de Directores de Hotel (AEDH) <\/b><span style=\"font-weight: 400;\">por pr\u00e1cticas anticompetitivas, en el a\u00f1o 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AEDH demostraba en su demanda que Booking llevaba pr\u00e1cticas abusivas en relaci\u00f3n con los hoteles en Espa\u00f1a, como por ejemplo, indicaban desde la AEDH:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u201cLa imposici\u00f3n en sus contratos de las llamadas<\/span><b> \u201ccl\u00e1usulas de paridad\u201d,<\/b><span style=\"font-weight: 400;\"> las cuales obligan al hotel a aplicar la misma tarifa y las mismas condiciones que las que se promocionan en la plataforma impidiendo as\u00ed, al hotelero, poder ofrecer tarifas de comercializaci\u00f3n distintas a trav\u00e9s de sus propios canales de venta\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cEl tipo de comisiones que impone Booking.com a los hoteles por publicitarse en su canal\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cEl <\/span><b>control que tiene Booking.com sobre los hu\u00e9spedes<\/b><span style=\"font-weight: 400;\">, en perjuicio del hotel, que es el que presta el servicio\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0\u201cLa posibilidad que tiene Booking.com de <\/span><b>modificar, unilateralmente, las pol\u00edticas de reserva, cancelaci\u00f3n y reembolso<\/b><span style=\"font-weight: 400;\"> que tienen cada uno de los hoteles, imponiendo las suyas propias al cliente\u201d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De la mano, la <\/span><b>Asociaci\u00f3n Empresarial Hotelera de Madrid (AEHM) <\/b><span style=\"font-weight: 400;\">tambi\u00e9n ejecut\u00f3 en 2021 una denuncia contra Booking ante la CNMC, por pr\u00e1cticas que consideraban contrarias al derecho de la competencia, y por \u201cel abuso cometido a los establecimientos hoteleros\u201d. Entre otras cosas, denunciaban los niveles de comisi\u00f3n prohibitivos, con un hasta el 40% sobre la tarifa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multa podr\u00eda ascender a los 486 millones de euros, la mayor sanci\u00f3n en la historia de la CNMC. De ejecutarse la multa, se conocer\u00eda la resoluci\u00f3n en el mes de julio.<\/p>\n","protected":false},"author":30,"featured_media":188659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[398,2226],"class_list":["post-188650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-investigacion","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booking, en el punto de mira de Competencia por pr\u00e1cticas anticompetitivas<\/title>\n<meta name=\"description\" content=\"La multa podr\u00eda ascender a los 486 millones de euros, la mayor sanci\u00f3n en la historia del organismo espa\u00f1ol CNMC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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